10+ Best Pet Products to Sell Online

Pet owners love to spoil their furry (or feathery, or scaly) companions — and that affection turns into real spending power. For sellers, pet products offer a profitable and fast-growing niche. And with the convenience of selling online, it’s easier than ever to reach eager pet parents.

In this article, you’ll learn how to identify the best pet products to sell online — plus, we’ll share 10+ trending pet items in 2025 to inspire your next move.

Not all pet products sell equally well — even if they look promising at first glance. That’s why it’s important to spot top performers early. Here’s a quick guide to help you identify high-potential products:

To find winning products, dive into online communities where pet owners actually talk. Forums, Reddit threads, Facebook groups, and product reviews reveal everyday struggles and unmet needs. Pay attention to repeated complaints or “wish it had” comments — they often point to gaps in the market.

Example: You might discover that portable water bottles for dogs are trending across multiple platforms due to increased outdoor activity with pets.

Practical products often outperform purely decorative ones — especially if they make pet care easier, cleaner, or less stressful. Pay attention to small daily annoyances that owners face.

Example: During the rainy season, dog owners constantly have to clean muddy paws. While dog boots exist, it’s often hard to find proper ones for large breeds like Labradors. Offering well-fitting, durable boots for big dogs could fill that gap.

Before jumping in, make sure the competition isn’t too intense: avoid niches flooded with identical offers or dominated by major brands. Look for gaps where top listings have weak images, poor descriptions, limited variants, or slow shipping.

Example: If bestselling dog grooming kits lack clear instructions, you can stand out by offering a kit with detailed usage tips.

Check reviews and Q&A sections to find out what frustrates customers. Identifying these gaps can help you choose better products or adjust your offer for greater appeal.

Example: If buyers complain that a best-selling pet carrier lacks ventilation, look for a similar model with breathable mesh panels and highlight that in your listing.

Once you’ve found a product idea, it’s essential to validate it with real data — like sales volume, profit margins, and competition level. However, getting accurate numbers isn’t easy: most platforms don’t share complete data, while interpreting the available information requires time and experience.

To streamline the process and avoid guesswork, consider using Sellerhook’s professional research services.

While Sellerhook conducts product research based on Amazon data, the insights benefit sellers across all platforms. As the largest online marketplace, Amazon provides key data revealing broader ecommerce patterns. In addition, Sellerhook experts expand their research by analyzing TikTok trends to spot rising products across different platforms and audiences.

Here’s how to get a booming product idea:

2. Fill out the questionnaire. Complete a brief questionnaire that gathers key details about your product preferences, such as category (e.g., ‘dog products’), price range, and other relevant factors. The more information you provide, the better Sellerhook can tailor the research to match your goals.
3. Receive your report. Within 10 business days, you'll receive a comprehensive report featuring a product idea. This will include detailed data analysis to help you assess a product's potential for profitability and market fit.

Note: In addition to detailed product research, you’ll also receive a ready-to-use keyword list and examples of reliable suppliers.

This service helps you save time, avoid costly mistakes, and find pet products backed by expert research — so you start with items that meet real owner needs and have higher chances to sell.

Now that you know how to find the best-selling pet products, let’s look at five categories that are dominating the online market in 2025. Each one offers unique opportunities — here’s what’s trending right now:

Today’s pet owners want convenience, safety, and peace of mind. With the rise of smart technology, more and more innovative gadgets are streamlining daily routines and adding fun, interactive experiences for pets. These tech-driven tools are especially popular among busy owners and frequent travelers.

Examples: GPS collars with real-time tracking, Wi-Fi-enabled pet cameras, automatic portion-controlled feeders, smart pet beds, smart drinking water fountains.

Sustainability is more than just a trend — it’s becoming a lifestyle, and pet owners are bringing that mindset to their furry companions. Many are willing to pay a premium for high-quality, eco-friendly materials to reduce their environmental pawprint. By offering eco-conscious products, you can attract ethically minded customers who care about both their pets and the planet.

Examples: Biodegradable dog poop bags, bamboo grooming brushes, organic dog biscuits, natural nose and paw balm, second life litter box.

Pet owners are increasingly investing in products that support long-term well-being. By sourcing these items wholesale, you can secure better margins while offering real solutions to common health concerns. Plus, wellness products often lead to repeat purchases from loyal customers who prioritize ongoing care.

Examples: Hip and joint supplements, dog anxiety vests, water additives for dental health, cat calming spray, puppy toothpaste.

Pet owners are looking for ways to keep their animals mentally and physically stimulated — especially when they’re home alone. Enrichment toys help prevent boredom, reduce destructive behavior, and support emotional well-being. Smart sellers are tapping into this demand with creative and fun solutions.

Examples: Dog puzzle feeders, cat treat-dispensing balls, sniff mats, dog buttons for communication, laser cat toys.

As pets age, comfort and quality of life become top priorities for their owners. This creates strong demand for products that support mobility and overall well-being — giving sellers a great opportunity to offer thoughtful, pet-friendly solutions.

Examples: Memory foam pet beds, foldable pet stairs, cooling mats for hot weather, support harness, compression sleeves.

While these are currently the most popular categories, the market can shift quickly. That’s why it’s important to continuously research trends and consumer needs to find the best pet products to sell.

There are a few things that can help you succeed in selling pet products. Here are some tips inspired by top-performing sellers:

Over time, you’ll find your own approach — but these tips can help you navigate the market and make more informed decisions early on.

The pet product market isn’t just cute — it’s full of real potential and calls for a serious business approach. Consider using Sellerhook’s professional product research to find the top-selling pet products for your business. This way, you save time and get expert insights, helping you make smarter choices and grow faster.