How to Find Amazon Suppliers: A 2025 Guide

Securing the right supplier is a cornerstone of success for any Amazon FBA seller, but in today’s competitive ecommerce landscape, your approach needs to be more strategic than ever.

In this guide, we’ll explore the different types of Amazon suppliers, how to search for trusted vendors in the U.S., when it makes more sense to go international, and what to watch for when reviewing a supplier list. If you're an ecommerce seller looking to streamline your sourcing strategy, this article will walk you through the essential steps to finding the best authorized partners for your Amazon FBA journey.

When you're figuring out how to find suppliers for Amazon FBA, one of the first decisions you'll face is whether to go with overseas manufacturers or source from local suppliers in the U.S.

Traditionally, overseas suppliers (especially those based in China) have been the go-to for new Amazon sellers, since they tend to offer lower prices per unit, which can boost margins when you're just starting out. Websites like Alibaba and Global Sources are full of wholesale product suppliers and manufacturers who are ready to work with ecommerce sellers, even for smaller minimum order quantities.

But if you choose an international supplier, there are also trade-offs to consider. For example, shipping times are longer, communication barriers can lead to costly misunderstandings, and quality control can be hit or miss. And in 2025, rising tariffs, stricter import regulations, and global shipping instability are making overseas sourcing riskier than ever.

These days, many sellers are turning to local Amazon suppliers in the U.S. While unit costs can be a bit higher, the benefits of working with domestic wholesale distributors, authorized vendors, and even direct manufacturers are becoming more evident. For one, you’ll avoid the stress of international shipping delays as well as the increasing import duties and tariffs that have hit hard in recent years.

Plus, buying local often means faster turnaround, better product quality, and easier returns. You'll also be more likely to find reputable suppliers with transparent business practices, and in some cases, the ability to even meet in person or tour a facility. This builds trust and helps you establish a more stable supply chain, which is crucial for maintaining your Amazon FBA inventory levels without interruption.

In 2025, working with U.S.-based suppliers is also a smart branding move. Many customers care about where their products come from, so being able to say your product is made in the U.S. can boost perceived value and give you an edge over competitors who are still importing less expensive knockoffs.

If you're wondering where to find suppliers for your Amazon FBA business, especially those based in the U.S., you're not alone—this is one of the most common hurdles for both new and experienced sellers alike. Finding trustworthy, wholesale suppliers or manufacturers in the U.S. can offer faster shipping times, better quality control, and peace of mind. Here are four helpful places to start your Amazon supplier search.

Directories like Thomasnet, SaleHoo, and Worldwide Brands are treasure troves for ecommerce sellers. These platforms let you browse by category, location, or even brand, and they often include verified authorized wholesale suppliers. Think of these resources as curated supplier lists—less digging, more doing. You’ll also get insights into each vendor's certifications, product range, and contact details. Whether you're selling home goods, beauty products, or pet supplies, these directories can help to streamline your search for U.S.-based manufacturers.

Trade shows aren’t just for corporate bigwigs—they’re one of the best places for anyone to discover high-quality, domestic suppliers and build real relationships. Look for regional events in your niche (like ASD Market Week or White Label World Expo) and come ready with your pitch. Walking the floor gives you a chance to touch the products, meet the distributors face-to-face, and get a feel for their professionalism. Sellers who attend trade shows often find vendors who are willing to offer lower MOQs or exclusive product lines. They’re also a goldmine for networking with other Amazon FBA sellers.

It might sound obvious, but many new sellers underestimate how powerful a good old-fashioned Google search can be when it comes to finding suppliers. The trick is to use search terms like “wholesale [your product] supplier in USA” or “authorized distributor of [brand] products.” Then, dig deeper—don’t just stop at page one. Many small-but-reliable manufacturers and vendors have outdated websites that don’t always rank well among search results, but they can still make excellent partners. Be sure to verify their legitimacy and ask for business references.

Websites like Faire, Tundra, and even Alibaba (with location filters applied) let you connect with American suppliers and browse full product catalogs. These platforms often feature vetted brands and allow you to order samples before committing to large orders. Look for sellers who are transparent about their MOQs, shipping timelines, and pricing. Using marketplaces that cater to U.S. vendors helps avoid long lead times and customs issues, which is crucial for maintaining a smooth Amazon FBA operation. Bonus: some even offer Net 60 payment terms, giving your cash flow some breathing room.

Once you've found a potential product and you're ready to start selling, it can be tempting to jump right in. But keep in mind that choosing the wrong supplier can cost you money, time, and your sanity. Vetting suppliers isn’t just a box to check — it’s one of the most crucial steps in building a successful Amazon FBA business in 2025.

Before reaching out to any supplier, you need to confirm that your product has strong profit potential. Without a clear understanding of margins, fees, and market demand, you’ll risk investing in inventory that won't deliver a worthwhile return.

If you're not confident in your research skills, consider outsourcing this crucial step to professional services like Sellerhook - their Individual Product Research reports provide a comprehensive analysis of any product’s viability.

Here’s how to get started:

Step 1: Visit Sellerhook.com
Once you’re there, navigate to Individual Amazon Product Research.

Step 2: Select your desired report
Sellerhook offers several types of product research reports to fit different needs.
For a streamlined approach, the standard individual report includes options for either one booming product idea or a set of five trending products. For those seeking more in-depth insights, the extended individual report provides two high-potential product ideas along with one advanced research analysis for a deeper market perspective. Each report includes a profitable product recommendation, targeted keywords, and examples of reliable suppliers.

Once sellers purchase a report, they go on to complete a brief form to specify their preferences including product size, weight, or target category, which are thoughtfully considered during the research process. The result is a customized report that aligns closely with your unique goals and helps guide smart, data-driven decisions.

Step 3: Complete the Purchase
Once payment is received, Sellerhook’s team will begin their analysis. The turnaround time is typically 8 to 10 business days, and the report includes product insights and even examples of suppliers, saving you time and avoiding costly missteps.

Once you validate your product's profit potential, it's time to turn your attention to verifying a supplier. Start by requesting documentation for any essential certifications to ensure that they meet the necessary industry standards. This is particularly important for products that fall under regulated categories, such as health, safety, electronics, or baby items. You also need to clarify their payment terms from the start.

Trusted suppliers, especially those familiar with ecommerce and Amazon FBA requirements, will offer secure and clear terms (e.g., escrow, letter of credit, or PayPal for initial orders).

Never place a full order without first testing the product yourself. Ordering a sample allows you to inspect the quality, packaging, and overall presentation, which are all key factors that affect your product reviews and customer satisfaction on Amazon. You can also use this opportunity to assess the supplier’s shipping speed and communication responsiveness.

A legitimate supplier should have a clear, verifiable business presence. Look them up on platforms like Alibaba, Global Sources, or ThomasNet (if you're sourcing from the USA), and read any available reviews. Ask for a business license or registration number and verify it through the appropriate government registry. You want to be sure that you're working with an authorized vendor, not a middleman or unverified distributor.

You can also take things further by adding a Suppliers Check Research Report to the product research report you’ve chosen. This add-on provides verified data on new or existing suppliers to help you source products more safely and efficiently. It includes:

As you navigate how to find suppliers for Amazon FBA in 2025, one of the biggest decisions you'll face is whether to work with overseas manufacturers or stick with those based in the U.S.. Overseas suppliers—particularly in countries like China, India, Vietnam, and Pakistan—are often favored by Amazon sellers looking for lower production costs, higher profit margins, and greater flexibility in product customization.

If you're developing a private label product or want to test different variations quickly, these international manufacturers can offer a strategic advantage.

Beyond cost savings, overseas suppliers also typically have more experience working with ecommerce sellers and tend to be well-versed in the requirements for Amazon FBA. Many offer bundled services like packaging, labeling, and even direct shipping to Amazon warehouses, making them a one-stop solution for scaling operations.

While domestic suppliers in the U.S. offer faster turnaround and easier communication, they may not be able to match the same pricing or production capabilities you can find overseas. The best strategy often involves comparing both options to build a strong, diversified suppliers list tailored to your product needs and business model.

Finding the right supplier is more than just a simple step in the Amazon FBA process—it lays the foundation of a scalable, sustainable ecommerce business. Whether you’re sourcing from trusted manufacturers in the U.S. or exploring cost-effective overseas options, taking a strategic approach to vendor selection can save you time, money, and costly mistakes.

Sellerhook can give you a competitive edge by helping you validate product ideas and vet potential suppliers with confidence. By combining thorough research with trusted insights, you'll be well-positioned to build a high-performing Amazon store in 2025 and beyond.