Promoting Amazon Products on TikTok in 2025

To make your mark as an Amazon seller, standing out from the competition is vital, and effective promotion is the way to do it. If your target audience is Gen Z, TikTok is the place to be. However, to succeed, it’s important to understand TikTok’s unique features and audience behavior.

In this article, we’ll walk you through the steps of promoting Amazon products on TikTok and maximizing your sales potential.

The power of social commerce is undeniable—more and more people are starting their product searches on social networks and making purchases directly through these sites. TikTok in particular is a powerhouse for Gen Z shoppers, with over 55% of Gen Z users buying products directly from the platform.

Here’s how you can boost your Amazon sales by tapping into TikTok's potential:

Even if you’ve already chosen a product to sell, you need to ensure that it’s worth promoting on TikTok. While visual appeal is important (since TikTok is a visual platform), this isn’t the only factor that matters.

Here are the key criteria to consider when choosing the right product:

Obtaining accurate TikTok sales data and identifying trends manually can be time-consuming and imprecise. Fortunately, sellers can save time and get reliable recommendations through curated TikTok trends research tailored to your business by Sellerhook experts.

The Sellerhook team uses innovative tools to analyze the TikTok Shop landscape, offering highly profitable product suggestions and personalized marketing strategies. This complete service helps you maximize your revenue potential.

To get started, follow these steps:

1. Go to the service page.
2. Place your order. Choose how many product ideas you want—either one or five.

3. Fill out a short questionnaire. Share your product preferences (including category, price range, and more) so the team can personalize their research just for you.
4. Receive your report. A report featuring a trending product idea(s), along with insights on sales, advertising, and more, will be emailed to you within 8–10 business days.

Check out a sample report to see if this is a valuable resource for you.

This report is perfect for sellers, as it analyzes both TikTok and Amazon to provide the most relevant insights for promoting Amazon products on TikTok. By leveraging this data, you can significantly increase your chances of success and growth.

Once you decide what to sell, it’s time to prepare your content. You can film videos yourself or collaborate with content creators for a wider reach. Here are some content tips:

By tapping into trends and experimenting with different formats, you’ll capture your audience’s attention and drive traffic to your Amazon products.

To sell on TikTok, you’ll need to set up a business account, which can be set up via the web or the TikTok app. Here’s how to get started:

1. Sign up or log in. Access the TikTok Seller Center using your existing TikTok account, or register with an email address and phone number.
2. Switch to a business account. In the TikTok app, go to Profile, and in the top-right, select Settings and privacy > Manage account > Switch to Business Account, or create a new business account via the app settings.
3. Complete the verification process. In your Seller Center, provide your country, business name, addresses, and upload a valid ID or passport. TikTok typically approves applications within 24 hours.
4. Personalize your storefront. Add your bank account in the Seller Center to receive payments, and customize your TikTok Shop Store Page using the Shop Page Builder.

Note: Don’t forget to add a link to your Amazon storefront in your bio.

5. Add products. In the Seller Center, list your brand’s products manually or use the Quick Listing Tool for items already listed. Alternatively, you can use third-party apps (like ExportYourStore) for cross-listing on Amazon and TikTok.

Once your products are listed, it’s time to promote them, as consistent promotion is key to driving sales. You can advertise with TikTok Ads or partner with influencers.

Note: TikTok Ads also offer integration with Amazon’s Buy (both for Amazon FBA and FBM sellers), showing Prime branding and delivery promises in your ads.

Many sellers or new influencers expect instant success, but it often takes time to build followers and views. That’s why consistency is key—posting regularly is crucial to growing your audience. For new accounts, experts recommend posting one to three times/day to remain visible.

Note: When it comes to content, quality is just as important as quantity.

To track your progress, monitor the likes, comments, and engagement you receive. TikTok’s Business Center provides detailed metrics that allow you to measure your performance. These insights will help you fine-tune your content strategy for better results.

It takes time to figure out what works, since trends are constantly evolving. Staying up-to-date and adapting your strategy are key to ongoing success.

A strong marketing strategy is important, but a great product is the foundation of sales. Consider using Sellerhook’s product research services to tap into TikTok's latest trends and get ideas for high-demand items. By aligning your product with these trends, you can increase your chances of success and drive business growth.