Seven Must-Try Etsy Alternatives for Independent Sellers

Are you considering branching out beyond Etsy? You’re not alone. As the handmade and indie seller market continues to evolve in 2025, more creatives, crafters, and entrepreneurs are exploring Etsy alternatives that offer better features, lower fees, or more control over their brands. Whether you're a seasoned seller who’s tired of rising costs, a print-on-demand artist looking for a fresh audience, or just curious about other platforms where you can sell handmade or unique items, this guide is for you.

In this article, we’ve rounded up seven of the best Etsy competitors, ranging from powerhouses like Amazon Handmade and Shopify to community-focused platforms like GoImagine and Redbubble. Some options are cheaper to use than Etsy, while others are even free. Certain ones alsothers offer built-in audiences or robust customization tools, but all are worth a look if you're looking for a smarter, more profitable way to grow your shop. From marketplaces to apps and standalone store platforms, let’s explore where to sell your crafts and products online in 2025, so you can find the best place that aligns with your goals.

Amazon Handmade is a curated marketplace that’s dedicated to genuine handmade items and nestled within the vast Amazon shopping ecosystem. Sellers gain access to Amazon’s global audience and benefit from the trust and convenience that come with the platform’s powerhouse logistics and customer service.

For artisans who are ready to scale their handmade businesses, Amazon Handmade stands out among the best Etsy alternatives. With millions of customers browsing Amazon daily, this option  provides unmatched exposure for sellers who want to make sure their products are seen. Unlike other sites like Etsy, Amazon Handmade emphasizes authenticity; every item must be genuinely handcrafted, to ensure quality across the marketplace.

What makes Amazon Handmade a particularly strong competitor is the infrastructure. From Prime shipping options to advanced marketing tools and fulfillment support, sellers can tap into serious e-commerce horsepower. It’s not the cheapest platform in terms of fees, but for those who are committed to building a full-time shop or store, the tradeoff is often well worth it.

Start by applying to sell on Amazon Handmade—approval is required and can take some time. Once you're accepted, it’s time to create detailed, keyword-rich listings that mirror what buyers are already searching for. This is where you need to focus on strong branding. Your seller profile, logo, and photography should reflect your craft’s personality while still feeling professional. Make sure your product titles include SEO-friendly terms like “handmade gifts”, “home decor”, or “natural skincare”, depending on your niche.

It’s a good idea to establish clear shipping policies and offer competitive delivery timelines, since this is where Amazon customers have high expectations. If you're handling fulfillment yourself, you need to stay organized. Alternatively, consider utilizing Fulfillment by Amazon (FBA) if your products qualify. Tools like promotions and advertising can also help drive visibility, so don’t overlook Amazon’s built-in marketing features.

Amazon Handmade is ideal for serious handmade sellers who want to achieve global reach, establish credibility, and are ready to invest the time and effort needed to scale a business through one of the world’s biggest online marketplaces.

While Amazon Handmade is ideal for selling crafts and artisan goods, Amazon also supports private label selling, which is an increasingly popular option for entrepreneurs looking to scale unique product lines under their own brands. If you're branching out beyond handmade items or exploring product manufacturing, optimizing your listings is key to standing out in a competitive marketplace.

One valuable resource for private label sellers is the Sellerhook Amazon SEO Listing Optimization Service. This tool is designed specifically for Amazon sellers, and helps boost product visibility by crafting expertly written listings based on thorough keyword research.

Here’s how Sellerhook works:

1. Visit the Sellerhook website and choose a package that includes one or three listings.
2. Submit payment and complete a short form detailing your product and goals.

3. Sellerhook’s team will create a keyword-rich title, bullet points, and description.
4. Receive your optimized listing in 8–10 business days.

If you’re exploring Etsy alternatives and expanding into private label sales, Sellerhook can help you compete more effectively on Amazon and achieve better results.

Shopify allows sellers to set up a fully customizable online store—your own branded storefront without the restrictions of a marketplace platform. There are no competing listings, no commission structures, and no third-party rules dictating how you sell.

Shopify is one of the best Etsy alternatives for sellers who want full control over their businesses. You’re free to design your store exactly how you want, from homepage layout to the checkout experience. It also integrates seamlessly with social media platforms, email marketing tools, print-on-demand apps, and shipping solutions, making it easier to run every aspect of your online shop. And with no marketplace fees eating into your profits, sellers often enjoy better margins over time compared to websites like Etsy or Amazon.

Start by choosing a clean, mobile-optimized theme that matches the style of your handmade or niche items. Add essential apps for upsells, customer reviews, abandoned cart recovery, and fulfillment. Because Shopify doesn’t provide built-in traffic like marketplaces do, you need to focus heavily on SEO, keyword-rich product descriptions, and marketing strategies to drive visitors.

Use social media, email campaigns, and Google Shopping to get your products in front of your audience, and be sure to install analytics to track what’s working.

Shopify is perfect for sellers who are ready to build a long-term brand, control their customer experience, and take ownership of driving traffic to their store.

BigCommerce is a powerful online platform that provides built-in SEO features, advanced store management tools, and seamless integration with major sales channels like Google, Facebook, Instagram, Amazon, and eBay. It’s designed to support e-commerce sellers who want to expand their reach across multiple marketplaces without juggling separate tools.

Sellers often choose BigCommerce as an alternative to Etsy because it’s built for growth. Unlike some platforms that require a patchwork of third-party apps, BigCommerce offers robust features out of the box, making it perfect for managing complex product catalogs, tax settings, and shipping rules. It’s particularly attractive for sellers who want enterprise-level tools without paying enterprise-level prices.

To get the most out of BigCommerce, start by organizing your product categories with clean, intuitive navigation. Use the built-in SEO tools to optimize product pages and metadata with high-traffic keywords related to your handmade or print-on-demand items. You should also sync your listings across channels like Amazon and eBay to streamline selling, and take advantage of analytics dashboards to help you track conversions and fine-tune performance.

BigCommerce is a great choice for growing brands with multi-channel selling goals and more complex inventory needs, especially those looking for a scalable alternative to sites like Etsy.

Redbubble is a popular print-on-demand platform where artists upload their designs to be printed on everything from t-shirts to stickers, phone cases, and home decor. There’s no need to manage any inventory, production, or shipping as Redbubble handles it all, and you earn royalties on every sale.

Redbubble is one of the best Etsy alternatives for creative sellers seeking passive income with minimal upfront effort. It’s easy to set up, free to join, and provides access to a built-in global audience of people who are already shopping for unique, design-driven products. The platform offers total creative freedom without the pressure of managing a full online store or handling customer service.

To stand out on Redbubble, stay on top of design trends and upload fresh, high-quality artwork regularly. Use strategic, targeted tags and SEO-friendly titles to help shoppers find your items. You also need to make sure that your designs are optimized for different types of products, and preview how they look across Redbubble’s full catalog to ensure visual appeal.

Redbubble is perfect for illustrators, graphic designers, and hobbyist creators who want a low-maintenance way to monetize their art without managing a full storefront.

Society6 is a curated print-on-demand platform known for premium-quality home decor, art prints, wall tapestries, furniture, and lifestyle goods, all featuring original artwork. It focuses heavily on artist branding and positions creators in front of a design-savvy audience.

Sellers who are looking for Etsy alternatives often turn to Society6 for its focus on aesthetics, higher price points, and a quality-first approach. The platform attracts a niche audience who are willing to pay more for unique, artist-made products, allowing for better margins than some other print-on-demand websites. It’s especially attractive for sellers with a strong visual identity and polished portfolio.

To succeed on Society6, maintain a cohesive visual style across your shop, whether you're selling modern abstract prints or vintage botanical designs. Craft a strong artist bio to connect with buyers, and use keywords that reflect interior design trends and product categories (like “minimalist wall art” or “boho throw pillows”). Furthermore, don’t forget to promote your shop through niche channels like Pinterest, Instagram, and design blogs to build visibility outside the platform.

Society6 is ideal for fine artists, illustrators, and creators of premium visual content, especially those focused on home decor, gallery-quality prints, or products with upscale appeal.

Zibbet is a unique platform that acts as a central hub for handmade sellers, allowing you to manage and sync your products across multiple online stores like Etsy, Shopify, Facebook, and more—all from one dashboard.

Zibbet stands out among Etsy alternatives by saving sellers time and effort. Instead of juggling inventory and listings across different platforms, Zibbet lets you streamline your workflow, reduce repetitive tasks, and expand your reach without added complexity. It’s an ideal solution for anyone looking to grow handmade business and maintain a presence on multiple marketplaces.

To make the most of Zibbet, start by connecting all of your selling channels to the platform. Make sure your branding of your titles, photos, and product descriptions is consistent across every storefront. Use Zibbet’s centralized tools to update your inventory, track sales, and monitor performance in one place, which helps you make smarter decisions about where and what to sell.

Zibbet is a great option for busy creators who manage multiple online shops and want to simplify their operations while growing their visibility across platforms like Etsy, Shopify, and other similar sites.

GoImagine is a handmade-only marketplace that sets itself apart by donating 100% of its profits to children’s charities. It offers a mission-driven, community-focused platform designed specifically for artisans and creators who prioritize authenticity and social impact.

Sellers looking for meaningful alternatives to Etsy often choose GoImagine because of its strong values and supportive environment. With a focus solely on handmade items, there's less competition from mass-produced goods and more emphasis on craftsmanship and personal connection. This is an appealing option for creators who want to make a difference while selling their products online.

To thrive on GoImagine, lean into storytelling. For example, you can share the inspiration behind your items and your journey in the shop bio and product descriptions. Package your orders with care and include thoughtful touches that reflect your brand’s mission. Engage with the community and consider co-promoting with other sellers to build visibility within this growing marketplace.

GoImagine is perfect for value-driven artisans, socially conscious sellers, and those looking for a low-fee, high-integrity space to sell their handmade items while supporting a charitable cause.

Choosing the best alternative to Etsy in 2025 depends on your business goals and how much control you want. From Amazon Handmade’s huge audience to Shopify’s full customization options, and from print-on-demand sites like Redbubble to mission-driven GoImagine, there’s a platform for every seller. With the right platform and strategy, you can grow your handmade or creative business beyond Etsy’s limits.

Etsy faces strong competition from several platforms, but Amazon Handmade and Shopify are often considered its biggest rivals. Amazon Handmade offers access to millions of buyers and robust fulfillment options, while Shopify lets sellers build fully customized, standalone stores while maintaining complete control. Other contenders like Redbubble and Society6 attract artists and print-on-demand creators, making the competition diverse depending on your product type and business goals.

Amazon’s version of Etsy is called Amazon Handmade. It’s a dedicated section within Amazon’s massive marketplace focused exclusively on handcrafted, artisan goods. Sellers benefit from Amazon’s trusted brand and vast customer base, combined with a commitment to authenticity and quality for handmade products. It’s a popular choice for artisans who want global exposure without sacrificing the handmade ethos.

The cost of selling on Amazon or Etsy depends on your product and sales volume. Etsy charges listing fees and takes a percentage of each sale, while Amazon Handmade has a higher referral fee but no listing fees for handmade sellers. Amazon may also charge additional fulfillment costs if you use FBA. Ultimately, Etsy can be more cost-effective for smaller shops, but Amazon often offers better margins for higher-volume sellers due to its scale.

Etsy and Amazon’s platforms don’t integrate directly, so it’s not possible to sync your Etsy shop with Amazon automatically. However, many sellers use third-party tools or services to manage their inventory and listings across both sites. This approach helps sellers expand their reach without duplicating work manually, although it also requires careful coordination to avoid overselling or inconsistent branding.