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The 10 Most Profitable Products to Sell on Amazon and How to Find Them

The types of products you choose to stock in your Amazon store can make or break your business. While the “right product” may vary for every seller, they all share one essential feature: profitability. But finding profitable products isn’t always easy.

In this article, we’ll walk you through how to find winning products for your store, and highlight trending items from Amazon’s most profitable categories.

How to Know if a Product on Amazon is Profitable

When you’re trying to decide what to sell on Amazon, the goal is clear: you need to select a profitable product. But how can you determine whether a product will actually generate a profit? To find out, there are four key factors to evaluate:
  • Demand and Competition: Popular products may sell well, but when there are too many sellers or strong brands present, your chances of making a sale decrease. Aim to find a high-demand product with manageable or low competition.
  • Margin and Sourcing costs: Your ideal product’s margin should cover your expenses and leave room for growth. It’s important to calculate your costs (especially sourcing expenses) to determine if they will be covered when assessing a product.
By assessing these factors, you’ll gain clarity on whether an item is worth your time. Notably, these evaluations can be heavily influenced by the product category. Next, let’s explore the most profitable categories along with examples of best selling products in each one.

The Five Most Profitable Amazon Product Categories

Though demand constantly shifts, some categories perform well consistently, each with its own top sellers. Here’s a look at some of the most profitable items to sell on Amazon in 2024:
Please note that this information reflects market trends at the time of writing. This list is not a direct recommendation; assessing each item’s profitability individually is essential before deciding to sell it.

Home and Kitchen

This category appeals to a broad audience by providing practical solutions for everyday needs and special occasions.

Examples of bestselling products:
  • Handheld drink mixer: With the holiday season approaching, compact and quick mixers are seeing a rise in demand because they're perfect for making festive drinks and recipes.
  • Air purifiers: With growing health concerns, air quality has become a priority for many. New product models now offer both air purification and humidification, which is often a key feature for families with young children.

Electronics

As new technologies emerge, all kinds of innovative things are in high demand, making everyday life easier and more efficient.

Examples of bestselling products:
  • Wireless chargers: These items are perfect for travelers since they offer convenience and eliminate the hassle of tangled cords.
  • Smart home accessories: Products that enhance home automation and improve energy efficiency are trending especially since they can be controlled remotely.

Health and Personal Care

With the growing trend of health and beauty, this category appeals to all genders and ages.

Examples of bestselling products:
  • Wireless chargers: These items are perfect for travelers since they offer convenience and eliminate the hassle of tangled cords.
  • Smart home accessories: Products that enhance home automation and improve energy efficiency are trending especially since they can be controlled remotely.

Toys and Games

This category appeals to both parents looking for educational options and adults seeking entertainment for gatherings.

Examples of bestselling products:
  • STEM educational toys: These toys spark curiosity in kids, making learning about science and related areas fun and engaging.
  • Board games: These items are perfect for weekends and holidays, especially when outdoor activities aren’t an option. They’re a popular choice for family and friends to enjoy quality time together.

Sports and Outdoors

This category appeals to fitness and outdoor enthusiasts, offering steady sales year-round.

Examples of bestselling products:
  • Insulated water bottles: Perfect for keeping drinks cold in summer and hot in winter, these bottles attract active buyers. They’re also easy to customize, which adds a personal touch that helps sellers stand out.
  • Resistance bands: These bands are a versatile alternative to weights, and have become essential for at-home workouts, especially among remote workers. Their lightweight design keeps shipping costs low, boosting profitability.
These are examples of items you can buy at cheap prices and resell for a profit due to their high demand. Now, let’s look at how to identify similar products to find the best options for your store.

How to Find a Product to Sell on Amazon

To find a profitable product to sell, it’s important to conduct market and product research. There are several methods available, each with its own pros and cons. Let’s explore the three most popular approaches.

Conducting Manual Research

You can start your research by checking Best Sellers Rank (BSR) lists, which show the top-selling items in specific niches and are updated every hour. Additionally, exploring bestsellers from other marketplaces can provide a broader perspective on what's popular, revealing unique product ideas that may not be saturated on Amazon.

While this method is cost-free and easily accessible, it can also be time-consuming due to the need to gather data manually, and it doesn’t provide a complete picture of product profit potential. Additionally, these insights may not be fully applicable to Amazon, as each marketplace has its own dynamics and consumer behaviors.

Ordering a Professional Product Research

If you want to find profitable product ideas based on precise data without spending time on research, you can outsource the task of product selection to services like Sellerhook. Their specialists use advanced tools and conduct personalized research to identify profitable items tailored to your needs.

Here’s how to get top booming product ideas:
1. Place an order on the Sellerhook website. You can opt to order one or five product ideas.
2. Answer a few questions. Share your preferred category, business model, and specific criteria to help Sellerhook’s experts customize their research for you.
3. Get your product report. Within 14 days, a curated list of product ideas will be emailed to you. You can see what a product research report includes here.
This allows you to find profitable products effortlessly, as Sellerhook’s experts evaluate demand, competition, margins, and costs. This increases your chances for successful sales and future growth in the market.
See what your research report would look like.

Using Analytical Tools

For those looking for more control over their research or to conduct a deeper market analysis, using analytical tools is an excellent option. These tools provide valuable statistics on product performance, enabling you to identify potential profitable opportunities.

A popular choice among Amazon sellers is the Product Database from AMZScout. This tool offers estimates on monthly sales, competitor insights, and various filters to help you find products that align with your preferences, such as specific sales volume or revenue targets.

By automating your research, you can save significant time while accessing accurate and relevant information. However, interpreting this data effectively may also require some experience. This option is more suitable for seasoned sellers or those who are willing to learn.

You can combine multiple approaches to gain broader insights, enhancing your understanding of the market and identifying products to make money with more effectively.

Tips for Maximizing Your Profits on Amazon

In addition to product selection, several other factors can also impact your profitability on Amazon. Here are some tips for beginners, gathered from the experiences of top sellers:
  • Use FBA: FBA handles your logistics and order fulfillment, letting you focus on other important tasks. Customers often prioritize FBA products because of their fast shipping, which increases your chances of making a sale.
  • Bundle products: Offering related products at a discounted price can boost your sales and enhance customer satisfaction. This strategy allows you to sell more while providing added value to your customers.
  • Set competitive pricing: Launching limited-time deals and discounts can attract price-conscious shoppers. However, it’s also essential to maintain a balance between profitability and competitiveness.
  • Reinvest profits: To foster future growth, reinvest your profits in advertising and expanding or improving your inventory. This approach will help you reach a broader audience and increase your profits.
By monitoring your performance regularly, you can identify which strategies work best for you. This insight allows for optimization that drives future growth.

Conclusion

Finding the right products to sell takes time and expertise, with many factors to consider. By outsourcing this important task to Sellerhook’s team of experts, you’ll have professionals helping you find the best products for your store. This will save you time and give you the confidence you need to boost your chances of success.
See what your research report would look like.
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