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Where to Buy Products to Sell on Amazon: Tips for Successful Sourcing

Business success and sustainability largely hinge on finding the right sources for products to sell on Amazon. With multiple options for sourcing inventory, it's crucial for sellers to align these choices with their specific business goals. While a well-thought-out sourcing strategy can set you apart, it’s only effective if your products are also profitable.

In this article, we'll explore where to buy products to sell on Amazon, and how to identify profitable items to sell online.

Where to Buy Products to Sell

A common question for new entrepreneurs is, “Where do Amazon sellers buy their products?” The answer depends primarily on your particular inventory needs and selling strategy. Let’s take a quick look at the options for each business model:

Wholesale

The wholesale model involves buying goods in bulk at a discounted price, and reselling them for a profit. Here are the main sources where sellers can buy wholesale products:
  • Brand owners: Securing permission to sell directly from brand owners can reduce competition. Oftentimes, you can find the right contact person through their websites.
  • Distributors: Ensure product authenticity by sourcing from verified distributors. LinkedIn or specialized Facebook groups can help you connect with reputable distributors.
While buying in bulk offers significant savings, it also requires a substantial upfront investment.

Private Label

If you don’t produce your products yourself, you’ll need to find a manufacturer. Here are a few options:
  • Online marketplaces: Major platforms like Alibaba (based in China) and Indiamart (based in India) offer a vast selection of manufacturers that can produce goods under your private label. These platforms make it easy to find cheap production options.
  • Local Chamber of Commerce: Check with your local Chamber of Commerce for contacts of nearby suppliers. They often have valuable connections with reliable local manufacturers.
  • Trade shows: Attending industry events is a great way to meet manufacturers in person, allowing you to build stronger relationships and evaluate potential partners directly.
While private label products may take longer to promote, they can be more profitable in the long run, making them a popular choice for Amazon FBA sellers.

Arbitrage

If you’re looking to buy items to resell on Amazon in smaller quantities, consider online and offline arbitrage. This method involves sourcing discounted products through various channels, including:
  • Physical stores: Look for deals during discount campaigns or clearance events.
  • Online stores: It's easy to monitor special offers and sales on websites (like Walmart).
  • Outlets: Visit outlet stores, but keep in mind that stock may be limited in terms of sizes or styles.
  • Auctions: Consider purchasing Amazon return pallets through auction sites like Liquidation.com, but make sure to check the condition of the merchandise before you make a purchase.
While this method requires less of an investment, it’s also less scalable since you’ll constantly need to hunt for profitable deals.

Each strategy has its pros and cons and requires thorough analysis. In the next section, let's explore a crucial initial step for conducting this type of research, which is essential for success on Amazon.

How to Choose a Worthwhile Product to Sell

Now that you know where to source products when selling on Amazon, you can dive deeper and find the best option. But first, you’ll need to ensure that the product is worth your time and investment. While each seller has their own criteria for choosing the right product, some universal factors still apply, including:
  • High demand: A product with over 200 sales/month ensures stable profits.
  • Low competition: Less competition allows you to stand out and capture more sales.
  • High profitability: A profit margin of over 20% not only covers your expenses but also allows for business growth.
Additionally, it’s best if your product isn’t subject to Amazon selling restrictions (e.g., containing hazardous materials or being a top brand), as these items may be prohibited or require certifications to sell, which can slow down your business.

If you haven’t found a product that meets these requirements or you don’t want to spend a lot of time on product research, consider using Sellerhook’s professional product research services. The experts can help you find profitable products tailored to your store's needs.

Getting Top Product Ideas with Sellerhook Professional Research

Sellerhook team performs thorough research to identify promising products for your Amazon store. Using precise analytical tools, the professionals eliminate the need for any effort on your part.

Here’s how to get product ideas:
1. Place your order on the Sellerhook website. Choose how many product ideas you would like to receive - one or five.

2. Answer a few questions about your business. Share information about your desired product category, business model, and any other preferences. This information enables Sellerhook's team of specialists to conduct in-depth research and identify the best product opportunities.
3. Receive your report. Within 14 days, you’ll receive a curated list of product ideas delivered to your email.
Additionally, Amazon sellers of private label products can take advantage of Sellerhook's supplier check service. Their professionals will find a reliable supplier on Alibaba and verify their terms.

With Sellerhook, you save time on research and significantly increase your chances of sustained profitability and success on Amazon.

Conclusion

Finding the right place to source products requires thorough research and consistency, starting with smart product choices. To simplify the process, consider outsourcing your product selection to Sellerhook professionals. This way, you’ll get profitable product ideas, freeing up time to explore purchasing options and refine your growth strategy.
See what your research report would look like.
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