Where to Sell Shoes Online: Top Sites, Apps, and Strategies

“Where can I sell shoes?” is one of the most common questions from both sneakerheads and casual resellers. The good news: there are more places to sell shoes today than ever before—whether you want quick cash, a global audience, or a niche market for designer shoes. This guide breaks down the best place to sell shoes based on your goals and shows you how to turn your sneakers, basketball kicks, or vintage boots into real money.

In this article, you’ll discover the top 10 platforms to sell shoes online, along with tips on which types of footwear sell best on each, what fees to expect, and who each platform is ideal for. You’ll also learn practical strategies to increase your chances of making sales—whether you're flipping sneakers, listing used shoes, or building a long-term footwear business.

Below are the top 10 platforms to sell shoes online—each with its own audience, strengths, and selling conditions—so you can find the one that best fits your goals

Amazon is one of the best places to sell shoes if you're looking for a high-volume, global customer base. With over 310 million active users worldwide, Amazon gives you access to buyers searching for everything from running shoes to designer boots. This platform suits both private label sellers and those who want to resell shoes through retail or online arbitrage.

Selling on Amazon does come with FBA fees, competition, and the need for optimized listings—but it also offers massive scalability. To start selling faster without wasting time on endless product analysis, Sellerhook’s Individual Amazon Product Research service will select a high-potential shoe idea tailored to your criteria. You’ll get a detailed report showing why the product is in demand, how much profit to expect, and where to source it—so you can launch confidently and start making sales quickly.

eBay remains a solid option for reselling both new and used shoes. With 134 million active buyers, it's particularly good for sellers looking to offload rare styles or pre-owned footwear for cash. The platform supports auction-style or fixed-price listings and gives you flexibility in pricing and shipping.

Fees range from 10% to 12.35% depending on your shoe category, and it’s ideal for sellers comfortable managing their own fulfillment.

If you want to sell fashion-oriented items through an app, Poshmark is a great choice. It boasts over 80 million users and thrives on social selling. You list your shoes, share them within the community, and can even participate in virtual “Posh Parties” to promote them.

Poshmark takes a flat $2.95 fee on sales under $15 and 20% on higher-priced items. It’s a great place to sell shoes online if you specialize in women’s footwear or lifestyle sneakers.

StockX is known for its authentication process and appeal to sneakerheads. The platform generated $1.8 billion in gross merchandise volume in recent years and continues to dominate the resale market for rare and limited-edition sneakers.

Buyers place bids, sellers list shoes at a set “ask” price, and StockX acts as a middleman. It’s a great platform to resell basketball shoes or streetwear collaborations, and their guaranteed authentication builds trust. Seller fees start at 8–10% depending on your history.

GOAT, with over 50 million users, is another powerhouse in the sneaker resale space. It offers both a peer-to-peer marketplace and a consignment service, which makes it easier to get designer shoes in front of the right audience.

This is an ideal site that buys shoes from both individual resellers and boutique sellers. If you’re flipping sneakers, use GOAT and StockX together to compare price trends and market demand.

💡 Want a complete guide on selling? Check out our article on how to sell shoes online to learn how to get started, find product ideas, and optimize your listings.

Facebook Marketplace makes it incredibly easy to sell shoes for cash locally and fast. With 2.9 billion monthly active users, you can reach buyers in your area without paying platform fees. It's perfect for casual sellers or those offloading bulk used pairs quickly.

Since it’s a local marketplace, you’ll need to manage communication, pickup, or delivery yourself. But the upside is keeping 100% of your profit and potentially making same-day sales.

Depop is a social shopping app popular among Gen Z and Millennials. With over 30 million users, it’s a great platform for vintage, unique, or fashion-forward shoes. The vibe is similar to Instagram, and buyers often follow sellers based on aesthetic or niche.

Depop takes a 10% fee on each sale, and you’re responsible for shipping. If you’re looking to resell shoes with a strong visual brand or style, this platform is for you.

Grailed is tailored for men's fashion and premium footwear. It attracts a strong buyer base for designer shoes and premium streetwear. With 10+ million users, it’s ideal for sellers looking to resell exclusive or rare pieces.

Listings are easy to create, and while Grailed takes a 9% commission, buyers cover PayPal and shipping fees. It’s an underrated place to sell shoes that often delivers higher profit margins on premium brands.

Want full control over your store? Shopify allows you to build your own site for selling shoes without competing on saturated marketplaces. With millions of merchants using the platform, it's trusted, customizable, and scalable.

While there’s no built-in traffic, Shopify is the best way to build a long-term brand. You’ll need to run ads or grow organically through social media and SEO, but you’ll keep more of your profits and own your customer data.

With the rise of social commerce, Instagram and TikTok Shops are fast becoming key places to sell shoes. TikTok has 1.5 billion users and Instagram has 2 billion, making them powerful for viral marketing and influencer-driven sales.

These platforms are great for fashion-forward sellers and those who can create engaging video content. You can tag products, connect with your audience, and drive sales directly from your content.

Now that you know the best places to sell shoes, let’s go over a few proven strategies to help you succeed no matter which platform you choose.

Selling shoes online is competitive, but the right approach can dramatically improve your chances of making fast, profitable sales. Here are five proven tactics tailored specifically to footwear sellers:

1. Optimize your listings to stand out in crowded markets. Start with clear, keyword-rich titles that include the brand, model, size, and condition (e.g., “Adidas Ultraboost 22 Men’s Size 9 – New with Box”). In your description, include material (leather, mesh, suede), colorway, sizing notes (true to size, narrow fit), and SKU or style code if available.

Note: Amazon sellers can benefit from Sellerhook’s Listing Optimization services, which provide professionally written, customized product listings for brand owners.

2. Use high-quality, detailed photos. Photos often make or break the sale. Include multiple angles: top, sides, soles, close-ups of logos, and condition details. For designer or collectible sneakers, photograph the box and tags. Natural lighting and a clean background build trust and increase click-through rates.

3. Track seasonal demand and drop timing. Boots sell best in fall, sandals in spring, and sneakers with upcoming releases or collabs tend to spike around drop dates. Watch competitor pricing and time your listings to align with peak buyer demand. This is especially important for platforms like StockX or GOAT.

4. Target niche audiences on the right platforms. Don’t treat every site the same. Sell hype sneakers on StockX or GOAT, everyday casual shoes on eBay or Facebook Marketplace, and luxury heels or designer brands on Poshmark and Grailed. Matching the product to the platform improves both speed and profitability.

5. Include sizing charts and fit details. Footwear sizing can be inconsistent across regions and brands. Add international size equivalents (US/UK/EU), fit notes (“runs small”), and even foot length in cm or inches if possible. This helps reduce returns and boosts buyer confidence.

By applying these strategies, you’ll not only improve your chances of selling faster, but also attract more qualified buyers—regardless of which platform you choose.

There are dozens of places to sell shoes, but the best place to sell shoes for you depends on whether you want fast cash, long-term growth, or niche domination. Platforms like Amazon and Shopify are great for scaling, while StockX, GOAT, and Facebook Marketplace excel at quick flips.

If you're just starting, try a few platforms to see what works best. As you grow, use services like SellerHook to find profitable niches and optimize your listings for maximum visibility.

Which is the best place to sell shoes?
Amazon is the best place to sell shoes if you want maximum reach and scalability, while StockX, GOAT, and Shopify are better suited for niche or branded footwear strategies.

Where is it best to sell used shoes?
The best platforms to sell used shoes are eBay, Poshmark, and Facebook Marketplace, where you can reach buyers looking for secondhand footwear with flexible pricing and low fees.

What are some tips for selling shoes fast?
To sell shoes quickly, choose high-traffic platforms, write clear titles with size and brand, upload high-quality images, and set competitive prices based on similar sold listings.

Can I make money selling shoes online?
Yes, many sellers earn income by reselling used or rare sneakers, launching private label brands, or flipping discounted shoes through platforms like Amazon, eBay, and Shopify.