Top 5 Products to Sell on TikTok Shop in 2025

TikTok Shop is one of the fastest-growing marketplaces today, perfect for anyone wanting to make money by selling popular, trending items. But with so many products out there, it can be hard to know what to sell on TikTok Shop that will actually go viral and become a bestseller.

In this article, we’ll cover 5 hot products you can start selling right now, and how to find the best things to match the latest trends, all while keeping an eye on requirements, costs, and what the marketplace really needs.

Choosing the right product is key to standing out on TikTok Shop’s fast-moving marketplace. To help you get started, here are five popular and viral items that are catching major attention (and sales) in 2025.

Heatless curlers are quickly becoming a must-have beauty item on TikTok Shop, and it’s easy to see why. They let you create gorgeous, bouncy curls without heat damage, making them perfect for anyone who’s both health-conscious and style-savvy. Thanks to their simplicity and effectiveness, they’ve gone viral in beauty circles, making them one of the best sellers in the hair care category.

Heatless curls’ has been a surging search term online since 2022, and according to insights firm Spate, Google and TikTok traffic for the term increased by 17 percent in 2024. This rise reflects a broader trend in beauty, positioning heatless curlers as one of the top trending products on TikTok. With low requirements to stock and affordable cost, these curlers are an ideal product to buy and sell to TikTok’s engaged audience.

Mini projectors have become a must-have gadget for creating immersive, on-the-go entertainment experiences. Thanks to TikTok videos showcasing cozy movie nights, gaming setups, and outdoor parties, these compact devices have surged in popularity. They’re perfect for users who want a big-screen vibe without the bulk or cost of traditional projectors.

The trend is clear beyond TikTok too: Amazon sales for mini projectors have jumped by 80% over the past year per AMZScout PRO AI Extension, reflecting growing demand across multiple marketplaces. Their portability, ease of use, and affordability make mini projectors an appealing item to stock on TikTok Shop, especially for younger audiences who value unique, shareable experiences.

Phone cases with built-in lights have emerged as a popular accessory among TikTok users, offering both convenience and improved photo quality. These cases provide extra lighting for photos and videos, solving the common problem of poor lighting in impromptu shoots, making them a must-have for creators and casual users alike. Beyond aesthetics, they double as functional gadgets, boosting confidence and engagement for anyone sharing content on TikTok.

This trend isn’t just hype. Search interest for phone cases with built-in lights has increased by over 90% on TikTok in the past year. Additionally, sales data from major online retailers show a 70% jump in demand, proving that this practical yet trendy product has strong staying power. With a relatively low cost and wide appeal, these cases are a smart choice for sellers looking to tap into TikTok’s viral culture.

Reusable cleaning gel has become a surprising TikTok viral hit, especially among neat freaks and gadget lovers. This sticky, moldable gel effortlessly picks up dust and crumbs from hard-to-reach spots - think keyboards, car vents, and even phone speakers. Its satisfying peel-and-clean action makes it perfect for short, shareable TikTok videos, which has helped boost its popularity.

The numbers speak for themselves: TikTok videos featuring reusable cleaning gel have racked up over 2 million views collectively, while global sales in the cleaning category for similar gels have surged by 60% in the last 12 months. With low cost and simple requirements for sellers, reusable cleaning gel is an unexpected best-seller that fits perfectly into TikTok’s quirky, trend-driven ecosystem.

Lash clusters are shaking up the beauty scene on TikTok by offering an easy, affordable way to achieve salon-style lash extensions at home. These small groups of lashes let users customize their look (whether going natural or dramatic) without the hefty cost or time commitment of professional appointments. The rise of beauty tutorials and quick transformation videos has fueled their popularity on the platform.

Searches for DIY lash extensions on TikTok have surged by 130% over the past year, while sales of lash clusters have risen 75% on leading online beauty sites. For sellers, lash clusters are a lightweight, low-cost product that perfectly matches TikTok’s beauty trends and the marketplace demand for easy, viral self-care items.

Finding the right products to sell on TikTok Shop isn’t just about guessing what might go viral. It’s about digging into data, spotting emerging trends early, and understanding what the TikTok community truly wants.

Here’s a deep dive into four smart ways to discover popular, trending items that can boost your sales.

If you want a shortcut to the best product ideas, Sellerhook’s TikTok Trend Report is one of the smartest tools around. This custom report is tailored specifically for TikTok sellers, combining data analytics with trend forecasting to deliver items that are already gaining traction or are poised to explode.

Why invest in a report like this? TikTok’s fast-paced culture means trends can go viral overnight and just as quickly fade away. Sellerhook’s report cuts through the noise by providing:

Here’s how to get your custom report:

With this report, you gain both product suggestions and actionable content strategies, giving you a leg up on the competition.

TikTok itself is a goldmine for spotting viral items. The platform’s algorithm is designed to push trending content, which means new items can shoot to fame almost overnight. Here’s how to tap into that real-time pulse:

By keeping an eye on these channels, you’ll not only spot trending items but also see how creators position them, giving you inspiration for your own marketing content.

One of the most overlooked ways to find product insights is in the comments section of TikTok videos. Buyers often share their honest opinions, alternative suggestions, or ask questions that reveal unmet needs or concerns. For example, comments on reusable cleaning gel videos frequently mention how well the item works on different surfaces, highlighting its versatility and encouraging others to buy.

Beyond TikTok, expanding your research to forums like Reddit’s r/BuyItForLife or niche Facebook groups can uncover emerging trends earlier. Many viral TikTok products started as cult favorites in these communities before hitting the mainstream.

Don’t forget Instagram and YouTube - both are hubs for unboxings, tutorials, and honest reviews that offer deeper insight into product performance and customer satisfaction. For instance, a YouTube tutorial on DIY lash extensions might show why lash clusters are trending, while Instagram reels could spotlight unique uses for mini projectors.

Cross-platform research gives you a richer picture of a marketplace demand and helps validate what you see on TikTok.

Amazon is often the final proving ground for TikTok product trends. After spotting an item gaining steam on TikTok, it’s smart to check Amazon’s bestseller lists and specific sections like “TikTok Made Me Buy It.”

Here’s why: Amazon reflects real purchasing power and customer reviews, which reveal if a product is truly meeting expectations. By combining TikTok insights with Amazon data, you get a clearer picture of which products have sustained demand, not just fleeting viral moments. This dual approach helps you avoid costly mistakes and focus on items with proven sales potential.

Navigating what to sell on TikTok Shop in 2025 is all about staying ahead of the curve: spotting trending items early, understanding your audience, and using the right tools to back your decisions. Whether it’s heatless curlers, mini projectors, or DIY lash extensions, the key is to blend creativity with data-driven insights.

Resources like Sellerhook’s TikTok Trend Report can give you that valuable edge, helping you cut through the noise and find products that truly resonate. With a bit of research, a pulse on TikTok’s vibrant community, and a smart strategy, you’ll be well on your way to turning viral trends into real sales success.