Maximize Your Amazon Sales: A Step-by-Step Guide to Creating Impactful A+ Content

In the highly competitive world of Amazon sales where thousands of products vie for customer attention, simply listing your product isn’t enough. To truly stand out, you need to offer more — more information, more engagement, and more reasons for a potential buyer to choose your product over others. This is where the importance of Amazon A+ Content comes into play.

In this article, we’ll walk you through the essentials of Amazon A+ Content, offering step-by-step guidelines to create compelling listings that not only attract but convert visitors into buyers. This guide will equip you with the knowledge you need to elevate your Amazon game.

Amazon A+ Content is an enhanced marketing tool that allows sellers on Amazon to showcase their products in a more detailed and visually appealing manner. As a seller, you will benefit from incorporating A+ Content and bringing your brand’s story to life by adding videos, enhanced images, shoppable product-comparison charts, and more to your product detail pages.

Unlike a standard product description, A+ Content includes features like high-quality images, comparison charts, videos, and rich text that help convey the value and features of a product more effectively. This content not only enhances the product page but also plays a significant role in boosting conversion rates by providing customers with a better understanding of the product.

A+ Content provides brands with the opportunity to enhance their product listings with rich media and detailed descriptions. The benefits of utilizing A+ Content include:

Incorporating A+ Content into your Amazon listings can not only boost sales, but also creates a more engaging and informative shopping experience for your customers.

In order to create Amazon A+ Content, you must be a retail vendor or a seller who is approved as a brand owner Amazon Brand Registry Program, meaning you have your own trademark. Emerging brand owners who are part of other selling programs (like Launchpad or Amazon Exclusives) can also access A+ Content.

There are two levels of A+ Content: Basic and Premium. Basic A+ Content can boost sales by up to 8%, while well-executed Premium A+ Content has the potential to increase sales by up to 20%.

Regular A+ Content typically includes text, images, and comparison charts, and is accessible to all sellers enrolled in Amazon’s Brand Registry Program. This option provides the basic modules necessary to enhance a product listing.

On the other hand, Premium A+ Content offers more advanced features like video, interactive elements, and larger image sizes. This level of content is designed for brands that want to go beyond the basics and create a more immersive shopping experience. Premium A+ Content can be a powerful tool for brands looking to differentiate themselves in a crowded marketplace, but it is only available to sellers who meet certain eligibility criteria, such as having a history of high sales or a significant number of high-quality reviews.

Adding A+ Content to your Amazon product listings is a straightforward process:

1. Navigate to A+ Content Manager. Find this tool in the Amazon Seller Central dashboard under the “Advertising” tab.

2. Create a new project. Choose to create either Basic A+ or Premium A+ Content.

3. Select a template or build your own custom modules. Use Amazon's pre-built templates, or create custom layouts using different modules.

Amazon A+ Content is made up of different templates and modules that sellers can mix and match to help them create a customized product page and unique Amazon A+ content design.

4. Upload images and text. Ensure that all of your content complies with Amazon’s guidelines for images and text.

5. Submit for review. Once your A+ Content is completed, submit it to Amazon for review. This process typically takes 7-10 days.

Once these steps are completed, your advanced description will appear on the listing.

You can arrange your content in any order you prefer, whether you choose to start with images, banners, or other elements. However, keep in mind that the sequence you choose will shape the customer’s overall impression of your product and brand. We recommend following this formula, provided by an expert Amazon seller with over 1,000 successful listings of their own:

By following this advice strategically, you can fully represent the benefits of your product, and boost customer engagement significantly and drive conversions.

By researching Amazon A+ content examples of successful and extremely profitable products, it becomes absolutely clear that effective A+ Content features high-quality images and videos that showcase the product in action, enhancing buyer engagement and trust.

Here are some examples of quality A+ Content pages:

This type of content taps into customers’ behavior by grabbing their attention during the shopping experience through visual elements that catch the eye and detailed descriptions that answer their questions.

In addition to A+ Content, these additional factors will also influence the quality of your listing:

By refining your listing with compelling copy, targeted keywords, high-quality visuals, and strategic promotions, you can enhance its effectiveness significantly and boost your overall sales performance.

When creating content for Amazon, it's essential to maintain high standards in order to ensure that your listing stands out while adhering to platform requirements. By avoiding common pitfalls, you can enhance both the visual appeal and clarity of your listing. Below are key mistakes you’ll want to avoid when designing content for Amazon:

By steering clear of these common mistakes, you can create a polished, professional listing that attracts and retains customer attention. Adhering to best practices ensures that your content remains both effective and compliant with Amazon's standards.


Below, you’ll find answers to some frequently asked questions to help you navigate the process of optimizing your Amazon listing, so you can rest assured that it meets platform guidelines while maximizing its effectiveness for greater conversion rates.

The ideal dimensions for A+ Content are:

EBC (Enhanced Brand Content) and A+ Content on Amazon are terms often used interchangeably, but originally, they actually referred to somewhat different things. EBC and A+ Content started as separate programs with slightly different features and target users, but they are now part of the same enhanced content offering under the A+ Content umbrella on Amazon.

Amazon A+ Content is definitely worth using, as it will give your sales a solid boost of up to 20%. This is accomplished by improving customers’ impressions and experiences, which is quite important in highly competitive niches where brand presentation and detailed product information are crucial. The benefits of increased conversion rates, enhanced brand perception, and a competitive edge typically outweigh the costs, making Amazon A+ Content a smart investment if you want to grow your presence on Amazon.

By leveraging Amazon A+ Content effectively, you can create a more engaging, visually appealing, and informative product page that not only attracts potential customers but also converts them into buyers. Utilizing high-quality images, concise text, and strategic layouts helps sellers build trust, highlight key product features, and ultimately improve a brand’s visibility and performance on the platform.