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Amazon Keyword Research: The Best Strategies and Tools for SEO and PPC Success
It's easy to get lost in the vast sea of Amazon products, but using the right keywords can be the essential bridge needed to help you reach your customers. Amazon keywords are crucial for optimizing various business processes, with the primary goal of increasing sales. The more relevant and trending your keywords are, the better your chances will be for success.
In this article, we'll show you how to find and use the best keywords for your product effectively.
In this article, we'll show you how to find and use the best keywords for your product effectively.
Understanding Amazon Keyword Research
In order to identify the most impactful keywords for your product, conducting a thorough keyword analysis is crucial. However, it's important to start by understanding both the meaning and purpose of Amazon keywords. This knowledge will help you streamline your keyword research process and make it more productive.
What are Amazon Keywords?
Amazon keywords are words and phrases that customers use when searching for products on the platform. These keywords help Amazon's algorithm determine which products to display in search results. The more closely your product matches these keywords, the higher it will rank, making it more likely for customers to find and purchase it.
There are different types of keywords, including:
There are different types of keywords, including:
- Short-tail: Broad terms (e.g., "rattle") usually have higher search volumes and are often highly competitive, which helps to target a broad audience.
- Long-tail: Specific phrases (e.g., "silicone baby rattle teether") attract a smaller, more targeted audience with higher purchasing interest.
- Backend keywords: Additional or less relevant terms can be used as backend keywords that are not visible to customers, but are still recognized by Amazon’s search engine, improving your product’s discoverability.
- Related keywords: Synonyms or related terms that help broaden search reach (e.g., "teething toys" or "chew toys").
Now that we understand what keywords are, let's explore where and why we need to use them.
Why Amazon Keyword Research Matters
Amazon keyword research can optimize several aspects of your business. See below to learn how it can be applied and the benefits it offers:
- Optimize your product listings: Incorporating popular and relevant keywords makes your product listing SEO-optimized, which improves its search ranking and visibility. This increases your reach, boosts brand awareness, and drives growth by attracting more clicks.
- Improve your ads’ performance: Keywords are essential for targeting the right audience in your Amazon PPC campaigns and optimizing your costs. By focusing on high-traffic keywords, you get more ad clicks, while adding irrelevant or declining keywords to negative lists prevents overspending.
- Identify trending products and customer preferences: Keywords reveal customer behavior and market trends, helping you identify in-demand products and guide your selection accordingly. By focusing on trending items, you can boost sales and avoid making poor investments.
- Analyze competitors: Your competitors’ keywords reveal their marketing strategy and positioning. Analyzing them helps you discover market gaps, differentiate your product to stand out, and adjust your own strategy.
Conducting thorough research to optimize your keyword strategy involves several key steps. Let's check them out below.
How to do Amazon Keyword Research
Amazon keyword research can vary depending on your specific goals, but there are a few universal tips to ensure you find the most effective keywords for your product. Here’s a short guide:
1. Gather a maximum number of related keywords: You can perform a manual search for the most commonly used terms in your niche, or use special software to streamline your efforts. At this point, it's necessary to collect everything related to the product and the niche.
2. Select the most relevant keywords: Review your list to identify keywords that are highly relevant to your product, have significant search volume, and ideally lower competition. Finding a balance between search volume and competition is key.
3. Decide on your optimization strategy: The most important keywords should be incorporated into the title, bullet points, and product description. Use hidden backend terms to capture additional searches.
2. Select the most relevant keywords: Review your list to identify keywords that are highly relevant to your product, have significant search volume, and ideally lower competition. Finding a balance between search volume and competition is key.
3. Decide on your optimization strategy: The most important keywords should be incorporated into the title, bullet points, and product description. Use hidden backend terms to capture additional searches.
For example, if you use KDP to sell detective stories, you can add backend keywords such as “investigation”, “small town mystery”, and “historical detective” - these may not be the best ones to use in listings, but still can help to improve your visibility.
Now, let’s explore methods for collecting keywords, and how to choose the best ones for your product in order to reach and attract potential customers effectively.
Now, let’s explore methods for collecting keywords, and how to choose the best ones for your product in order to reach and attract potential customers effectively.
Amazon Keyword Research Strategies
There are numerous methods for conducting keyword research. Here are the five most popular approaches you can use, each with a brief overview of their key features:
Method 1: Analyze Competitor Keywords with Sellerhook
The easiest way to obtain a comprehensive list of the best keywords for your products is to utilize professional keyword research services from Sellerhook. Their team uses the most accurate data and performs a personalized analysis to identify the most effective keywords in your niche. Here is what each report includes:
- A list of the best keywords: Trending keywords will enhance your visibility and drive traffic to your listing.
- Competitor keywords: See which keywords your competitors use for their listings and PPC campaigns so you can adjust your strategy and get new ideas.
- Optimization tips: Each report contains strategies on how to implement the keywords into your listings and PPC campaigns efficiently.
- Competitor analysis: Receive a list of your competitors and insights into their selling strategies.
It takes the team 8-10 business days to compile an individual research report and email it to you.
This service enables you to utilize both competitor and keyword analysis effortlessly, providing a comprehensive view of the market landscape to improve your product’s visibility and performance.
This service enables you to utilize both competitor and keyword analysis effortlessly, providing a comprehensive view of the market landscape to improve your product’s visibility and performance.
Method 2: Utilize AMZScout’s Amazon Keyword Search
To save time on research and access detailed statistics on top-performing keywords, consider using Amazon keyword research tools. With the AMZScout Amazon Keyword Search tool, you can:
- Assess any keyword’s search volume: In narrow niches, 100-500 searches/month can signal strong interest. For broader markets, target 1,000+ searches/month for higher demand and visibility.
- Track monthly changes in search volume: A change of ±30% or more indicates significant growth or decline in interest for specific keywords.
- Review monthly keywords sales: Keywords that generate profits under $1,000/month may underperform, but can be acceptable for low-competition terms, while those that generate $1,000+ indicates strong performance.
- Discover new keyword ideas: Analyze trends, customer queries, and competitor keywords regularly to spot market shifts and identify high-potential keywords.
Users benefit from a free trial period and extensive educational materials, which are available to help you refine your strategy and boost the effectiveness of your keyword analysis.
By leveraging the finder, you can identify the right and relevant keywords for your listings and ads, which can improve your chances of attracting customers and increasing sales.
By leveraging the finder, you can identify the right and relevant keywords for your listings and ads, which can improve your chances of attracting customers and increasing sales.
Method 3: Perform Manual Searches on Amazon
You can search for similar products manually on Amazon to see what auto-suggestions appear in the search bar. This method reveals frequently-searched terms by real customers, giving you insights into popular keywords.
Additionally, you can examine high BSR products in your niche to identify the most common phrases and terms used in titles, bullet points, and descriptions. By doing so, you can combine competitor analysis with keyword research to enhance your own listings.
Additionally, you can examine high BSR products in your niche to identify the most common phrases and terms used in titles, bullet points, and descriptions. By doing so, you can combine competitor analysis with keyword research to enhance your own listings.
While this method is free of charge, it can also be time-consuming and labor-intensive. It requires a thorough analysis of multiple listings and consistent monitoring to stay updated on trends. Also, keep in mind that this approach doesn't provide exact data on search volume, making it challenging to pinpoint top-performing keywords accurately.
Method 4: Explore Keywords on Other Marketplaces and Google
This approach is similar to the previous one. You can search for products like yours on other marketplaces (such as eBay and Etsy) to check auto-suggestions and top-selling product descriptions. Additionally, you can identify common search terms on Google through manual searches to gain insights into broader trends that might not be evident on Amazon alone.
Another valuable approach is to analyze specialized websites related to your product type. Tools like Semrush can help you determine which keywords drive traffic to these sites, providing you with a competitive edge by revealing terms that visitors.
This approach can provide you with a broader picture of the most frequently-searched terms across different platforms. However, it can be very time-consuming and less effective, as the vast amount of data from multiple sources can be overwhelming and may not translate well to Amazon.
Another valuable approach is to analyze specialized websites related to your product type. Tools like Semrush can help you determine which keywords drive traffic to these sites, providing you with a competitive edge by revealing terms that visitors.
This approach can provide you with a broader picture of the most frequently-searched terms across different platforms. However, it can be very time-consuming and less effective, as the vast amount of data from multiple sources can be overwhelming and may not translate well to Amazon.
Method 5: Generate Keyword Ideas with ChatGPT
For greater effectiveness, provide a detailed description of your product and specify your goals. Whether you aim to attract a specific audience or enhance your overall visibility, the AI generator will create a tailored list of relevant keywords. Consider asking for synonyms or related terms to broaden your options.
While this method is also free and quick, it's crucial to personalize your keywords to fit your exact product, and refine them continuously based on performance data to maximize your results.
While this method is also free and quick, it's crucial to personalize your keywords to fit your exact product, and refine them continuously based on performance data to maximize your results.
Implement Keywords in Your Amazon Listings and Ads
Once you've conducted your Amazon keyword research, you can optimize your listing components and set up your ads:
- Work on your listing title: This is usually the first thing customers see, so it should be clear and catchy. Place your primary keyword closer to the beginning for maximum impact and to grab customers' attention.
- Incorporate keywords into your bullet points and description: Each of these components should contain or combine keywords that directly address customer pain points but avoid spammy repetition. Focus on conveying the value of your product while incorporating keywords or five-six key phrases, avoiding overstuffing.
- Target the most effective keywords for ads: Include relevant, high-volume, and high-converting keywords in your targeted campaigns. Also, consider their CPC costs to ensure efficient ad spending.
- Leverage negative keywords in PPC: Add irrelevant search terms not related to your product to the negative keywords list. This helps to avoid irrelevant clicks and unnecessary budget expenses.
Be sure to implement keywords in your listing seamlessly so they sound natural, and follow Amazon's guidelines on character limits and restricted words or symbols.
If you don’t want to spend time on keyword research or writing text for your listing, Sellerhook offers a turnkey solution. Their Listing Optimization Service provides professionally SEO-optimized, compelling listings tailored to your product, along with a curated list of keywords. Delivery typically takes 8-10 business days, and significantly increases your chances of standing out in relevant searches, driving higher visibility and conversions.
By optimizing your listing and ad campaigns effectively, you can improve your product's ranking in Amazon's search results. These steps will help your listing be prioritized at the top of each search, increasing your chances of making a sale.
If you don’t want to spend time on keyword research or writing text for your listing, Sellerhook offers a turnkey solution. Their Listing Optimization Service provides professionally SEO-optimized, compelling listings tailored to your product, along with a curated list of keywords. Delivery typically takes 8-10 business days, and significantly increases your chances of standing out in relevant searches, driving higher visibility and conversions.
By optimizing your listing and ad campaigns effectively, you can improve your product's ranking in Amazon's search results. These steps will help your listing be prioritized at the top of each search, increasing your chances of making a sale.
Conclusion
Identifying the most effective keywords can answer the crucial question, "What are people searching for on Amazon?" This understanding allows you to better align your offerings with customer demand. Use Sellerhook services and AMZScout tools to find the most frequently-searched keywords effortlessly. Keyword research is a continuous process due to changing trends and demand. Refining your strategy regularly helps you optimize your performance and boost sales.
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