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Best Products to Sell on Amazon FBA in 2024

Starting an Amazon business can be challenging, especially for sellers who don't have any experience. Typically, less experienced sellers often struggle to find good products to sell on the platform.

Conducting product research can be overwhelming and time-consuming, especially when you factor in all of the essential components of product research. But fear not, we've compiled a list of 10 hot product niches to sell from in 2024.

Keep reading to discover the most profitable, popular, and trending niches that will help you succeed.

Criteria for Finding Hot Products to Sell on Amazon

Having a well-defined set of product criteria is crucial in order to discover the best items to sell on Amazon in 2024. Keep these four key factors in mind as you search for hot and trending items to sell.

  1. Competition: In order to increase your chances of making sales and standing out on Amazon, choose low-competition products. As you conduct your product research, it's important to consider factors such as the number of sellers and reviews, as well as the presence of new sellers in the top positions, as these can impact your profitability. Keep in mind that the ideal number of sellers, reviews, and top sellers can vary based on factors like the product’s category, niche, and market trends. By carefully evaluating these factors, you can identify products that have the highest potential and fewer competitors, making it easier to capture the attention of buyers and generate sales.
  2. Profitability & Margin: Look at the profit margin when selecting products. Look for items with a high selling price (in the $15-40 range) and low cost of goods sold (COGS) to increase profits. Generally, a profit margin of 30% is considered great, but keep in mind that it may vary depending on the industry, the product, and your business goals.
  3. Demand: Aim for products with demand on Amazon, selling at least 10 units/day to ensure popularity and boost sales.
  4. Sales Stability: To ensure consistent and reliable sales on Amazon, select products with stable demand, and those that are not subject to seasonal fluctuations (like Halloween costumes). The best way to do this is by looking at historical sales data if product sales trends and patterns remain stable over time.

Later in this article, you'll find effective methods to conduct product research based on the criteria.

10 Best Items to Sell on Amazon

Are you wondering what to sell on Amazon? There's no need to worry, we've got you covered. There are plenty of great niche ideas full of products that are sure to sell well in 2024, but don't forget to perform thorough product research to help you choose the right product to sell.
The information provided in this article is accurate at the time it was written, but please note that data is subject to change. For the most up-to-date information, please refer to the application or relevant sources.
Here are some of the best categories to sell from on Amazon: Electronics, Clothing, Beauty Products, Home Goods, Toys, Books, Sports Gear, Groceries, Video Games, and Pet Supplies. We'll explore each of these in detail.
These examples serve solely as illustrations and should not be construed as recommendations or an assurance of success.


Electronics is a popular category with a wide range of products that are an integral part of people's daily lives. Security Horns & Sirens, which have a niche score of 6, are a great product in this category. Priced at $28 and selling around 14 units daily, they generate $9,000/month. There is strong competition, but still sellers can still make money. While there may be minor sales fluctuations, this product appears to have stable sales overall.


Clothing is a highly trending and stable category that includes a variety of products such as tops, dresses, shoes, and accessories, and there is constant demand for new styles and trends. With a niche score of 6 Women's Tunics generate a monthly revenue of $98,000 from 4,720 sales per month, and the 6,400 reviews indicate strong interest from customers. Despite intense competition and the requirement for a high number of reviews, this kind of product has a good chance of becoming your next bestseller.

Beauty Products

Amazon's beauty product category, including skincare, makeup, hair care, and fragrances, has great potential due to consistent demand and sales stability. To succeed, sellers must offer unique products catering to customer needs. Take facial serums, for example, with a score of 6 indicating good chances of success due to great BSR, monthly revenue, reviews, and the lack of strong competitors. However, a significant number of positive reviews is crucial for increasing sales. Beauty products sell well through a private label.

Home Goods

There is a wide range of things available for people looking to make home improvements in the Home Goods category. Sellers can tap into the growing and steady demand for Home Goods and achieve great profits. A good example of a winning niche is Food Jars & Canisters, with a score of 7 and strong customer interest, indicated by 1,800 reviews/product. Even though there is some competition, this niche generates a monthly revenue of $26,000 and approximately 800 sales per month. It's a promising option for your next venture.


With high demand and potential for profit, the Toys category is an excellent option for beginners to explore. Sellers can succeed in this constantly trending market by targeting specific niches, such as preschool art toys which have a score of 7. The high BSR and 2,500 items sold monthly indicate solid demand and stability for this niche, generating a revenue of over $37,000. With only a few strong competitors, this is a good opportunity to invest in wholesale.


The Books category is a well-established one, and one which offers a variety of options that appeal to all different types of readers. From classic literature to the latest bestsellers, Amazon provides a variety of genres that sellers can explore. While the competition might be fierce and the number of reviews small, it can still generate a profit, with niches like Other Diet Books which generates around $4,000 in monthly sales steadily. However, producing books can be challenging, so having the necessary skills and resources to stand out from the competition is crucial.

Sports Gear

The Sports Gear category is a lucrative niche with a high demand for sports equipment and fitness products like resistance bands. While this niche has a score of 6, which indicates moderate potential for profit, there are only a few strong competitors here. This niche generates around $4,000 in revenue per day, with approximately 241 sales daily. The main challenge is accumulating enough reviews to establish social proof.


The Groceries category is a great market with high demand for food products and other stuff, due to 120 million Americans preparing food at home daily. Licorice candy is part of a niche with a score of 6, and is worth exploring. It’s priced at $12/unit and sees 33 daily sales, generating $12,800/month in revenue. The 2,000 reviews and low competition level indicate strong demand, but be sure to factor in fees, shipping, and production costs before diving in.

Video Games

The Video Game category is highly profitable, attracting a diverse range of gamers with various products. With over 2.7 billion gamers worldwide, this ever-expanding industry provides ample sales opportunities. The Virtual Reality Headset is a popular item. This kind of product makes $2.2 million per month from slightly fluctuating 181 daily sales. However, the high price point and fierce competition also require a unique and innovative product to stand out.

Pet Supplies

The Pet Accessories and Supplies category is thriving, and with 85 million U.S. households having at least one pet, it presents a great opportunity for launching new pet products. For example, the Dog Bed Mats niche has a score of 6 and offers huge profits, generating $67,000/month with almost 3,000 monthly sales and over 4,000 reviews per product. Despite the challenges of intense competition and acquiring many reviews, succeeding in this niche can lead to significant monthly income for sellers.

How to Find Products to Sell on Amazon

To help you discover the best products to sell on Amazon FBA, there are multiple methods available. Conducting manual research, utilizing a product research service such as Sellerhook, and making use of product research tools are three of the most effective approaches. Let's delve deeper into each method.
Manual Research

The main purpose of manual research is to come up with new product ideas. While they all have various components, the most widely utilized forms of manual research are:

  • Amazon Movers & Shakers: Analyzing current trends is made easier by displaying the 100 items with the highest sales rankings over the past day.
  • Social Media Trends: Use social media platforms to find product ideas. Ensure you utilize filters and hashtags. You can also join relevant Facebook groups to help you find more ideas.
  • Google Trends: By using Google Trends, you can find the most popular search terms related to your niche and analyze patterns to help you understand trends. This provides insights into products and helps you make informed decisions about which items to choose.
It’s important to note that using manual research can be time-consuming, and relying solely on product popularity and trends alone is not sufficient for making effective decisions about sales. Analyzing factors like competition, profit margins, demand, reviews, and sales stability is also necessary.
Product Research with Sellerhook

If you lack the necessary skills and knowledge to select a product, consider utilizing specialized services that can conduct this type of research on your behalf. You can hire a freelancer who may lack expertise and experience, especially if you go with one of the cheap ones.

Better yet, take advantage of the benefits offered by a service called Sellerhook, which provides several advantages such as expertise, access to a team of experienced Amazon analytics professionals, proprietary tools like AMZScout, tracking of millions of products, and numerous success stories of impressive results. As a result, you can get an in-depth research report and analysis of the most hot products selected based on your criteria, which could become bestsellers and boost your Amazon business.

Now, let's see how you can get a product research report:

  • Decide on the number of products you want to receive.
  • Pay for your order.
  • Fill out the survey with your product criteria.
  • Specify your preferred criteria such as product category, price, number of reviews, revenue, your selling strategy, budget, etc.
  • Provide your email address.
  • Receive your research report fast (in 10 days) with information about hot products based on your criteria.

Sellerhook’s service is the ideal and easiest option for those who want to start their own successful business without hassle.
See what your research report would look like.
Product Research Tools

Utilizing product research software such as AMZScout's Product Database and Pro Extension can help reveal lucrative niches. Below are simple steps on how to find product ideas through the AMZScout Product Database:

  1. Access the AMZScout Product Database and initiate a free trial.
  2. Apply search filters based on your product criteria (like sales) to reveal items that boast over 1,000 monthly sales.
  3. Fine-tune the search outcomes by selecting categories and utilizing filter sets.
  4. Pinpoint the latest trends by utilizing the Trending Products option or scanning for recently added products.
  5. Generate a list of captivating items and concentrate on significant statistics, such as sales, net profit, and reviews, to assess the product's feasibility.

After making a list of potential products, it's important to avoid focusing on just one item and instead assess the overall viability of the niche. The AMZScout PRO Extension can help you determine the niche’s viability.

  1. Install the Chrome Extension and start your free trial.
  2. Find products from your list on Amazon.
  3. Evaluate the data and scores to determine the profitability of any product.
  4. Look at monthly sales to see if there is any demand.
  5. Check the number of reviews, as more reviews usually means more competition.
  6. Look at the sales history through the Niche History and Product History pages for trends over time.

Using the manual research and product research software, you can systematically find good products on Amazon, but the process can be tedious. That's why using Sellerhook's reports can save you time and effort.

Wrapping Up

  • In order to find profitable products to sell, it's important to consider several factors, including sales trends, competition level, and demand.
  • This process requires experience and can take some time, but it will increase your chances of success.
  • If you want to launch your products faster or don't have enough resources or knowledge to conduct your own product research, consider buying a research report from Sellerhook.
  • Amazon experts will provide you with ready-to-launch product ideas tailored to your needs in just 10 days.
See what your research report would look like.

Successful seller Elizabeth shares her story of finding profitable niche ideas for her Amazon private label business and reveals one of her top-selling products.

Learn how to find profitable products to sell on Amazon and filter product criteria to help you choose. Check out different approaches to finding items by manual search, using research tools, or research services.