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How to Find Products to Sell on Amazon: Comparison of Best Approaches

Finding the best product to sell is one of the most important factors when starting a business on Amazon. With so many products available, finding exactly what you're looking for can be overwhelming at times. Fortunately, there are many options for how to find products to sell on Amazon, as well as where to search for them. Below are the most effective options.

Product Search Criteria

The process of finding a product to sell is complicated and requires time, experience, and skills. To ensure that the products chosen will bring you the benefit you expect, it’s important that they meet certain criteria. To make the process easier for you, we have compiled the most important standards to follow:

1. Check the demand. This refers to the level of interest or popularity that a product has among consumers. It is easy to understand if demand for a product is high based on the number of product searches and the volume of sales. You can use the “300 sales/month” mark as a starting point when finding high-selling items.

2. Gauge competition. This refers to the numbers and types of sellers who are already selling a similar or identical product on Amazon. Evaluate the competition for a product and determine if there is enough room in the market for them to enter and make a profit. If you plan to sell an existing product, it’s better if Amazon does not sell it, and there are less than 15 other sellers on the listing.

3. Ensure profitability. This refers to the amount of profit a seller can make by selling a particular product on Amazon. A profit margin over 50% would be considered good. Amazon sellers should research the costs associated with producing or sourcing a product, the fees charged by Amazon, and the price at which they can sell the product to determine potential profitability. Look for products that are not priced too low or too high - the $30-70 range is ideal.

4. Learn about seasonality. This refers to the extent to which demand for a product varies depending on the time of year. Amazon sellers should be aware of seasonal trends and fluctuations in demand for stuff throughout the year.

5. Provide better quality. Providing high-quality products is essential for maintaining customer satisfaction and building a positive reputation on Amazon. Sellers should find products to sell on Amazon FBA that meet marketplace requirements. They should be well-made and have positive customer reviews to ensure that they are offering a quality product.

6. Comply with legal requirements. It is important for sellers to ensure that their products comply with all legal and safety requirements. They should research and understand any regulations or restrictions that may apply to their products and ensure that they are meeting all compliance standards.

By taking into account these product search criteria, Amazon sellers can make informed decisions about which products to sell on Amazon and maximize their chances of success.

Methods for Finding Products to Sell on Amazon

Manual Research

Manual research is a fine strategy for Amazon sellers to find products to sell. Scrolling through products manually doesn’t require a big budget. In most cases, all you need is a computer, internet access, and some free time. You can start with this method to help you find promising products as you begin your Amazon journey. Here are some ideas on where to find products to sell on Amazon:

  1. Explore Amazon’s Best Sellers page: Amazon's list of best-selling products can give sellers an idea about which types of products are popular and in demand.
  2. Analyze customer reviews and trends on Tiktok: Customer reviews can provide valuable insights into the strengths and weaknesses of existing popular and niche products on Amazon.
  3. Research keywords: Keywords are crucial for finding items to sell on Amazon. Sellers should research relevant keywords and use them to optimize their product listings.
  4. Find suppliers and ask for a list of products: Suppliers usually have lists of the products they offer. Communicate with wholesale or dropshipping suppliers and get lists to help you choose products from them.

Manual research can be time-consuming, but it can also be an effective way for Amazon sellers to explore the market and understand what is trending, and which categories of products are potentially good for selling.
Special Services

If you don’t want to do your own research or are not sure you have enough resources, skills, and knowledge to figure out which products to sell, you can order research reports from special services.

You can try to hire a random researcher from freelance platforms, such as the popular Fiverr service, but you never know if these services will be of good quality. Ask freelancers if they can prove their skills in research by demonstrating evidence of successful sales. If they can not confirm their expertise, the recommendations they give might fail (and they probably don’t know how to find a really good product).

As another option, try trusted services that can provide ready-to-use research reports on potentially good products. Look into services like Sellerhook. This company has years of experience and great Amazon data collection. Successful stories and high user ratings are what you should pay attention to if you decide to outsource this kind of research.
Here’s how to order research reports on Sellerhook:
  1. Decide how many products you want to receive in your research report.
  2. Pay for your order.
  3. Complete the specific survey to determine the product criteria and provide the required information. Here, you will share details about your business, product criteria, budget, and more.
  4. Get your results. In 10 days, you’ll receive your research report with all of the essential information you need about the product.

This method is a good option for all kinds of sellers: private label, dropshipping, wholesale, and arbitrage. These services provide detailed information that helps you make informed decisions when choosing a product. Sellerhook is the best option for those who want to launch a product with greater potential for success.

See what your research report would look like.
Research Tools

Another effective way for Amazon sellers to find the right products to sell on Amazon is to use research tools. Research tools can help sellers analyze products, compare them with competitors, and make data-driven decisions on which products out of thousands of options will skyrocket your Amazon sales. One of the more popular research tools for Amazon sellers is AMZScout, which offers numerous tools for sellers, including their two main options: the Product Database and AMZScout PRO Extension.
These types of tools make the entire searching process easier. In addition to allowing you to search for products in accordance with the criteria from this article, they also help you analyze individual products, niches, and see the changes in real product sales directly on the Amazon website. You don’t just see a potentially strong product, but you can also track its history and ensure that now is the best time to begin selling it.

Overall, using these kinds of research tools can be a valuable way for Amazon sellers to find the most profitable products, analyze market trends, and make informed decisions about their businesses.

Pros and Cons of Different Approaches

Choosing the right approach depends on the type of business, the products you choose, your budget, and more. But there are some general pros and cons that we have collected here:
The parameters of Time, Budget and Experience in this table refer to how much of each particular resource you need. While the indicators of Risk and Success show how effective and safe each method would be.

In general, there are several factors you need to analyze when choosing a product. When you research a product manually, you don’t have numbers such as sales data, so you can’t analyze key metrics. This method is good for generating ideas, but you won't be able to get a new product off the ground without checking its data.

Gaining the advantages provided by research tools or special services allows you to make data-driven decisions that have higher chances of success. However, using the analytics tools requires knowledge and takes time, so Instead of managing your current business processes, such as fulfillment or inventory management, you will spend hours and days analyzing products. When you order a report from Sellerhook, you won’t need to spend a minute searching.


Finding products to sell on Amazon can be challenging. But you can always simplify this process. Depending on your resources and goals, choose one of these methods for finding the items that will bring you benefits.

Outsourcing your product searching tasks can help you resolve product analysis challenges and speed up the process. So if you’re wondering what products to sell on Amazon, just order your own research report from Sellerhook. In just 10 days, Amazon experts will provide you with ready-to-launch product ideas selected especially for your business.
See what your research report would look like.

Successful seller Elizabeth shares her story of finding profitable niche ideas for her Amazon private label business and reveals one of her top-selling products.

What are the best products to sell on Amazon FBA? Read our article and discover the list of top items for selling, product criteria, and how to find best-sellers.