How to Find Products to Sell on Amazon: Comparison of Best Approaches
Product Search Criteria
1. Check the demand. This refers to the level of interest or popularity that a product has among consumers. It is easy to understand if demand for a product is high based on the number of product searches and the volume of sales. You can use the “300 sales/month” mark as a starting point when finding high-selling items.
2. Gauge competition. This refers to the numbers and types of sellers who are already selling a similar or identical product on Amazon. Evaluate the competition for a product and determine if there is enough room in the market for them to enter and make a profit. If you plan to sell an existing product, it’s better if Amazon does not sell it, and there are less than 15 other sellers on the listing.
3. Ensure profitability. This refers to the amount of profit a seller can make by selling a particular product on Amazon. A profit margin over 50% would be considered good. Amazon sellers should research the costs associated with producing or sourcing a product, the fees charged by Amazon, and the price at which they can sell the product to determine potential profitability. Look for products that are not priced too low or too high - the $30-70 range is ideal.
4. Learn about seasonality. This refers to the extent to which demand for a product varies depending on the time of year. Amazon sellers should be aware of seasonal trends and fluctuations in demand for stuff throughout the year.
5. Provide better quality. Providing high-quality products is essential for maintaining customer satisfaction and building a positive reputation on Amazon. Sellers should find products to sell on Amazon FBA that meet marketplace requirements. They should be well-made and have positive customer reviews to ensure that they are offering a quality product.
6. Comply with legal requirements. It is important for sellers to ensure that their products comply with all legal and safety requirements. They should research and understand any regulations or restrictions that may apply to their products and ensure that they are meeting all compliance standards.
By taking into account these product search criteria, Amazon sellers can make informed decisions about which products to sell on Amazon and maximize their chances of success.
Methods for Finding Products to Sell on Amazon
Manual research is a fine strategy for Amazon sellers to find products to sell. Scrolling through products manually doesn’t require a big budget. In most cases, all you need is a computer, internet access, and some free time. You can start with this method to help you find promising products as you begin your Amazon journey. Here are some ideas on where to find products to sell on Amazon:
- Explore Amazon’s Best Sellers page: Amazon's list of best-selling products can give sellers an idea about which types of products are popular and in demand.
- Analyze customer reviews and trends on Tiktok: Customer reviews can provide valuable insights into the strengths and weaknesses of existing popular and niche products on Amazon.
- Research keywords: Keywords are crucial for finding items to sell on Amazon. Sellers should research relevant keywords and use them to optimize their product listings.
- Find suppliers and ask for a list of products: Suppliers usually have lists of the products they offer. Communicate with wholesale or dropshipping suppliers and get lists to help you choose products from them.
Manual research can be time-consuming, but it can also be an effective way for Amazon sellers to explore the market and understand what is trending, and which categories of products are potentially good for selling.
If you don’t want to do your own research or are not sure you have enough resources, skills, and knowledge to figure out which products to sell, you can order research reports from special services.
You can try to hire a random researcher from freelance platforms, such as the popular Fiverr service, but you never know if these services will be of good quality. Ask freelancers if they can prove their skills in research by demonstrating evidence of successful sales. If they can not confirm their expertise, the recommendations they give might fail (and they probably don’t know how to find a really good product).
As another option, try trusted services that can provide ready-to-use research reports on potentially good products. Look into services like Sellerhook. This company has years of experience and great Amazon data collection. Successful stories and high user ratings are what you should pay attention to if you decide to outsource this kind of research.
- Decide how many products you want to receive in your research report.
- Pay for your order.
- Complete the specific survey to determine the product criteria and provide the required information. Here, you will share details about your business, product criteria, budget, and more.
- Get your results. In 10 days, you’ll receive your research report with all of the essential information you need about the product.
Another effective way for Amazon sellers to find the right products to sell on Amazon is to use research tools. Research tools can help sellers analyze products, compare them with competitors, and make data-driven decisions on which products out of thousands of options will skyrocket your Amazon sales. One of the more popular research tools for Amazon sellers is AMZScout, which offers numerous tools for sellers, including their two main options: the Product Database and AMZScout PRO Extension.
Overall, using these kinds of research tools can be a valuable way for Amazon sellers to find the most profitable products, analyze market trends, and make informed decisions about their businesses.
Pros and Cons of Different Approaches
In general, there are several factors you need to analyze when choosing a product. When you research a product manually, you don’t have numbers such as sales data, so you can’t analyze key metrics. This method is good for generating ideas, but you won't be able to get a new product off the ground without checking its data.
Gaining the advantages provided by research tools or special services allows you to make data-driven decisions that have higher chances of success. However, using the analytics tools requires knowledge and takes time, so Instead of managing your current business processes, such as fulfillment or inventory management, you will spend hours and days analyzing products. When you order a report from Sellerhook, you won’t need to spend a minute searching.
Conclusion
Outsourcing your product searching tasks can help you resolve product analysis challenges and speed up the process. So if you’re wondering what products to sell on Amazon, just order your own research report from Sellerhook. In just 10 days, Amazon experts will provide you with ready-to-launch product ideas selected especially for your business.