Top 10 Viral TikTok Products to Sell Right Now

In the fast-paced world of TikTok, trends come and go, but some products manage to capture the attention of millions. If you're running an e-commerce business (or thinking about starting one), riding the wave of viral TikTok products can be a game-changer.

In this article, we’ll dive into ten must-sell items that are currently trending, and tips on how to discover the next big thing.

In today’s digital age, TikTok has become a powerhouse for setting trends and influencing consumer behavior. From beauty tools to home essentials, this platform’s viral products often spark a buying frenzy.

If you’re looking to capitalize on these trends, selling viral TikTok products online is a great way to boost your business. Below, we review the top ten must-sell things that are capturing people’s attention right now.

This innovative makeup product combines lip gloss and glitter that "melts" into a smooth, glossy finish. These mesmerizing application videos often gain millions of views, making these products must-haves for TikTok users and beauty enthusiasts looking to elevate their makeup game.

Gone are the days of boring travel gear. Stylish, lightweight suitcases with sleek designs and 360-degree wheels are going viral, thanks to their practicality and aesthetic fashion appeal. TikTok’s #TravelEssentials tag has been flooded with these compact travel companions. They come in a variety of different sizes that can fit your clothes and additional items for a vacation.

Perfect for soothing puffiness and improving blood circulation, the ice roller has become a TikTok sensation. Influencers often showcase its instant cooling effect, making it a favorite among skincare enthusiasts.

These items are a modern upgrade to traditional dental hygiene that are gaining traction. Short clips demonstrating their powerful cleaning abilities have helped these products achieve viral status among health-conscious users. Water flossing gadgets have quickly become an essential tool for achieving a perfect smile.

Fridge organization is trending, and clear refrigerator bins are leading the charge. TikTok’s obsession with "aesthetic living" has made these bins a famous hit for users who love meal prepping and maintaining clean kitchen spaces.

This adorable combo for kids has gone viral for its interactive design and cozy vibes. Parents love sharing videos of their kids enjoying imaginative play with this unique set.

Clay masks have been around for years, but TikTok has breathed new life into this skincare staple. Time-lapse videos that showcase the masks’ detoxifying effects and before-and-after shots keep this product trending.

Cooking enthusiasts on TikTok rave about this versatile pan that allows for easy flipping and even cooking. From pancakes to steaks, the double-sided design makes meal prep a breeze.

Also known as a skin scrubber, this beauty tool removes dirt and oil from pores using ultrasonic vibrations. Skincare on TikTok has made this device an essential for achieving that glass-skin look.

LED night lights are both quirky and functional, and feature customizable colors. These items have become a favorite among TikTokers showcasing cozy room transformations. They're perfect for creating an ambiance for late-night content creation.

With so many exciting products trending on TikTok, there’s no shortage of opportunities to tap into this viral market. Whether you’re targeting beauty enthusiasts, home organizers, or parents looking for unique toys, these ten items can cater to a variety of customer needs. By including these in your inventory, you’re sure to catch the attention of TikTok-savvy shoppers.

Discovering TikTok viral products can be a game-changer, offering sellers high-demand opportunities with minimal competition early on. Whether you're looking to sell or simply curious about what’s out there, tapping into these trends connects you with products that people are excited about. The strategies below will help you stay ahead and spot what’s trending.

Keep an eye on trending hashtags like #TikTokMadeMeBuyIt and #ViralProducts. Scrolling through TikTok’s For You Page (FYP) daily can also help you identify products that are gaining traction before they explode. Additionally, you can follow some influencers’ accounts on “TikTok finds” to stay up-to-date with their unpackaging posts and other content features.

Platforms like Trendify and Google Trends can help you analyze search volume and consumer interest. By spotting rising search terms, you can predict which products are about to go viral and act quickly to stay ahead. Selling viral products isn’t just limited to TikTok Shop—you can also leverage social media platforms and marketplaces like Amazon.

If you plan to sell on Amazon, tools like those offered by AMZScout are invaluable. AMZScout tools help sellers identify high-demand, low-competition products, analyze trends, keyword research and sales estimation. Using those tools tailored to specific platforms ensures that your strategy is optimized for success, whether you’re selling through social media or a major marketplace.

TikTok periodically releases trend reports highlighting popular hashtags, creators, and content. However, these reports are accessible to thousands of sellers, which can quickly lead to increased competition.

For a competitive edge, consider ordering a custom report from SellerHook. Unlike public reports, SellerHook’s tailored insights are exclusive to you, helping you identify trends early and stay ahead in the market. They share a comprehensive analysis of why selling certain products on TikTok Shop is a great idea, including detailed insights on sales velocity and market timing on Amazon.

Here’s how to use it:

1. Visit the website. Check out the information provided in each report.
2. Click “Order your TikTok Trend Report”. Choose to receive one or five “Booming ideas”.
3. Tap “Buy Now” on the option you prefer. Provide your personal information, including payment details.
4. Get your report. After 8-10 business days, you’ll receive a comprehensive report to the email address you’ve provided.

Use this report to help you spot product categories that are growing in popularity. To verify that this report will meet your needs, check out a sample report. Let Sellerhook’s team of experts do the work for you so you can start off successfully.

By actively monitoring trends, leveraging data, and utilizing TikTok's resources, you can stay ahead of the game and identify products with viral potential. These strategies empower sellers to make informed decisions and seize opportunities as they arise.

A product goes viral when it is visually appealing, solves a common problem, or is easy to demonstrate in short, engaging videos. Products that offer a “wow factor”, like the Melting Lip Glitter or Face Spatula, perform particularly well.

It’s impossible to pinpoint the “most viral” product, as trends change daily and vary widely. However, one notable example in recent years is the Stanley tumbler. These cups took the internet by storm, dominating social media for months before fading from the spotlight.

Their rise and fall highlight how quickly trends can evolve, making it essential to stay agile and keep a close eye on what’s currently capturing viewers’ attention, cementing these items’ place in TikTok’s viral hall of fame.

Staying ahead of trends will be key. Focus on relatable content, engaging storytelling, and highlighting the unique features of your product. Collaborating with TikTok influencers and leveraging trendy audio clips will also help maximize your reach.

TikTok is a goldmine for discovering and selling trending products. By staying tuned in to viral trends, using analytics tools, and capitalizing on TikTok’s massive user base, you can position your business for success. Start with these 10 viral products, and don’t forget to keep an eye on the ever-evolving TikTok landscape for your next big opportunity.