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Why Amazon Product Sales Data is Important and How Sellers Can Check It

Tens of millions of products are sold on Amazon every year, so just choosing an item you want to sell isn’t enough to expect your sales to grow exponentially. You need to be informed about which products have the highest potential for revenue on the marketplace, and choose the most profitable niches. In this article, we will provide a guide on how to check product sales on Amazon, develop efficient strategies, and choose the right items to sell based on this information.

Why is It Important to Check Sales before Selling on Amazon?

There are numerous reasons why you need to see sales on Amazon when you are a new seller and when you have plenty of experience selling products online. Here are the main ones:
  • Identify trending items. Amazon sales data reveals market opportunities, identifies trending items, and illustrates consumer preferences.
  • Gain insights into competitors’ strategies. Monitor other sellers’ sales numbers, product popularity, pricing, and customer demand. This will help you develop a profitable strategy and select the best items to sell.
  • Develop competitive pricing. Carefully collected sales information can assist you in terms of developing reasonable pricing and attracting customers.
  • Manage inventory. Analyzing data helps you assess the popularity and performance of products. You’ll never have to pay extra and will be sure you have enough space.
  • Identify areas for improvement. Tracking the sales of other Amazon sellers allows you to see areas where your competitors are outperforming you so you can make adjustments accordingly.
You now can see that in most cases, it is necessary to review product statistics in order to select an item that will have high selling potential and generate the highest revenue.

What You Need to Consider When Checking Product Sales

When you want to find out how many units of a particular product have been sold on Amazon, it's usually not enough to just look at sales figures alone. It's also important to pay attention to a combination of additional factors such as:
  • Sales Volume: Look at the number of units sold over a specific period, for example, daily sales, to evaluate the product's popularity and market demand.
  • Sales Trends: Analyze a product’s sales trajectory over time to identify whether it is gaining popularity, falling, or experiencing seasonal fluctuations. Record sales history to track changes and find patterns.
  • Seasonality: Consider whether the product's sales are influenced by specific seasons or events, as this can impact its overall performance.
By observing these factors, you will gain a better understanding of how well a given product sells on the marketplace. However, if you’re trying to select a product to sell, you also need to consider other criteria as well.

Important Criteria When Searching for a Product

In addition to sales data, there are other key criteria to consider when you’re choosing a product to sell on Amazon. If you come across a product that has high sales but is also facing intense competition, your chances of succeeding in that particular niche are likely to be low.

Here are some factors you should consider:
  • BSR (or Best Seller Rank): This is a metric used by Amazon to determine the popularity and sales performance of a product within its respective category. Every product listed on Amazon is assigned a BSR based on its volume and sales rank compared to other products in the same category.
  • Pricing: Assess the product's pricing strategy and compare it with similar products to ensure it meets competitive expectations.
  • Competition: Evaluate the level of competition for the product by examining the number of sellers who offer similar items, and their sales performance. Choose the one that has lower competition and higher demand.
  • Product Category: Examine the overall demand and growth potential of the product's category to determine its long-term viability.
  • Listing Quality: Evaluate how many advertising and marketing efforts are employed for the product, as an optimized listing can significantly impact sales.
  • Customer Reviews: Consider both the quality and quantity of customer reviews to understand the satisfaction level and any potential issues associated with the product.
  • Profit Margin: Profit margin is a key metric when it comes to selling on Amazon, as it measures the profitability of a product by comparing the net profit to the revenue generated from sales.
As you can see, there are various indicators you need to track when looking for products on Amazon. When we talk about checking sales data, it's important to examine the complete picture of a product.

How to Check Product Statistics on Amazon

Gaining a full understanding of Amazon product sales data is nearly impossible because Amazon does not disclose detailed sales figures for individual products. There are two main paths through which you can collect product statistics promptly and efficiently.

Get Help from Professionals

If you don't want to spend your time manually scrolling through numerous products and accessing all of these product metrics yourself, you can benefit from specialized services.

For example, Sellerhook offers sellers customized individual product ideas based on specific criteria, accompanied by detailed reports. You won’t have to collect all of the Amazon sales data manually. Sellerhook’s experienced specialists will personally check all the necessary product metrics and analyze data, with help of an extensive Amazon database and AI algorithms.
Here’s how you can order your own research reports from Sellerhook:
1. Decide how many product ideas you want included in your report.
2. Submit payment for your order.
3. Complete the survey and check the relevant boxes to narrow down your search.

4. Provide additional information. For example, you can enter your desired “Minimum Monthly Sales” as 1,000.
5. Receive your research report within 10 days. This report will include essential information about products that meet your criteria, including a sales history graph.
Just spend a few minutes to complete a short questionnaire, and get all the product ideas you need, selected by industry professionals. Save time and make an informed decision on profitable products for your business.
See what your research report would look like.

Make Use of an Automated Tool

The second method allows you to analyze batches of items so you can identify trends and compare them to similar ones. This product research solution is called AMZScout.

This browser extension helps Amazon sellers make decisions about choosing products based on factual data. You can review sales, get an overall score for any product niche, estimate your potential profits, and more.

The process of collecting product statistics is quite simple:
1. Install the AMZScout PRO in your browser.
2. Search through Amazon for product ideas. Enter the name of any potential item you’d like to sell, or an item that you want to check out. You can also navigate to Amazon selections (like the “Best Sellers”).
3. Open the extension. When you get to the results page, click on the AMZScout logo at the bottom right corner or the upper left corner of your browser.
4. See the dashboard. The app will show you average sales data, price, revenue, and other additional metrics for that product niche.
5. Check sales. From the table of products, click on one you are interested in. In the line, click on the “Product History” button. You’ll see the chart that shows sales changes over the last two years.
6. Analyze other metrics. To get a better understanding of a product, review other data such as the number of sellers, FBA fees, and profit margin.
This method is effective when you have a clear idea of which products you want to check out. However, if you are lacking ideas, it may take a significant amount of time to find the right product using this tool.


Analyzing a product's sales, trends, and historical data provides valuable insights into its potential for successful sales. This data-driven approach allows you to choose the right product with high demand and low competition. With services like Sellerhook, you can not only check product sales but also access comprehensive product analytics, enabling you to make informed decisions and optimize your Amazon business.

See what your research report would look like.

Successful seller Elizabeth shares her story of finding profitable niche ideas for her Amazon private label business and reveals one of her top-selling products.

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