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How to Find the Best Items to Resell on Amazon

Reselling items can be an easy way for both new entrepreneurs and experienced eCommerce business owners to start an Amazon business. Selecting the most profitable products to sell can significantly contribute to success in this market. In this guide, we’re going to discuss what factors make certain products perfect for reselling, how to choose them, and we’ll explore five examples of the best things to resell on Amazon for 2024.

What Should You Resell on Amazon?

Understanding product selection criteria is the first step to meeting market demands and ensuring profitable sales. Balancing these criteria is a key component of effective product research for resale.

Resale Product Criteria

The main criteria that need to be checked are the following:
  1. High Demand: Evaluate the product's popularity by checking search queries. A consistent or growing search volume often indicates a sustained level of demand and potential profitability. It’s also wise to aim for products with more than 300 sales/month to increase your chances of success.
  2. Positive Reviews: Analyzing customer feedback on Amazon can offer valuable insights into a product's performance and customer satisfaction. Products with numerous positive reviews often indicate popularity and the potential for a seller to attract a good share of sales on the listing.
  3. Low Competition: Make sure you choose a niche that isn’t saturated with strong brands. The optimal number of sellers per listing should range from two to ten, enabling a higher chance of winning the Buy Box.
  4. Not Sold by Amazon: Competing against Amazon as a seller can be challenging, due to its higher search positions, better brand recognition, and market dominance.
  5. Profitability: Calculate your potential profits, aiming for a net profit margin higher than 10%. Having small profits can make it hard to grow your business, invest more, or handle unexpected costs.
By following these criteria, you can narrow down your search and select products with higher potential. We will explain how to apply these criteria further in the article.

Additional Considerations

There are some additional criteria that are not necessarily the most crucial, but they still warrant consideration. These factors can impact your business’s reputation, cause operational issues, and affect competitiveness in the market. Here are a couple of things to check before deciding which product to buy and resell on Amazon.
  1. Avoid a Gated or Restricted Category: Although it’s not mandatory, selling in gated categories can pose challenges for newcomers. These types of categories often require additional permission or qualifications, which might present difficulties for sellers who are new to the market.
  2. Gain Approval from the Brand Owner: If you’re reselling branded products, acquiring permission from the brand owner is essential. Unauthorized purchases in bulk and resale might lead to negative legal consequences and pose challenges to business operations. Always check if it is legal to resell a particular brand on the market before going any further.
  3. Prime Delivery: Competing against FBA sellers who offer Prime delivery might be challenging if you’re doing dropshipping or using 3PL delivery. Many customers value Prime delivery due to fast shipping and convenience, and failing to provide a similar level of service can impact your competitive edge.
Factor in these things to help you choose the most appropriate products for reselling. Now, let’s discuss how to optimize the process and find the best items to resell on Amazon.

How to Find Items to Resell on Amazon?

Now that we know the criteria for ideal products to resell, it's time to actually choose them. To aid in this process, we’ve gathered some comprehensive strategies that can help you select the most promising products for successful reselling on Amazon.

1. Explore Amazon and other marketplaces

Dive into different categories and explore bestseller lists on various platforms, such as Amazon, Alibaba, and Walmart. This can help you gain insights into which products are popular and in high demand among customers. Keep in mind, however, that this approach will only enable you to find a few promising product ideas without being able to analyze key product sales data.

2. Ask suppliers

Connect with various suppliers through a specialized website (like a dropshipping or a wholesale directory) and ask about products that might have strong potential for reselling. Suppliers often have information on trending items or niche products that could be profitable. It's also important to always check this information further.

3. Use product research tools

You can use specialized tools such as AMZScout’s Dropshipping, Arbitrage, and Wholesale tool to conduct in-depth analysis of product criteria and market trends. This can provide valuable data on factors like demand, competition, and profitability, help you understand how to resell items on Amazon efficiently, and choose the most potentially profitable product ideas.
1. Install the Amazon Dropshipping, Arbitrage, and Wholesale Extension on Google Chrome and begin your free trial.

2. Explore Amazon and generate product ideas. Browse through different categories, check popular items from other online stores, and review offerings from dropshipping or wholesale suppliers.

3. Obtain initial details about the product. The extension will display helpful information below each product in Amazon's search results. Focus on products with profit margins exceeding 40%, while considering Amazon fees, as well as the number of FBM and FBA sellers.
4. Click on the most promising products to evaluate them. Open the product page and check if the product is private-label, see if it’s gated or ungated, and verify the trademark.

5. Analyze the product's historical data. Check the Price History and Buy Box History, to see how its price has changed over time, and formulate if you can offer effective pricing.

6. Evaluate the product's profit potential using the built-in calculator. Enter your costs, including the product’s purchase price, shipping costs, advertising expenses, and other fees, to calculate its Profit Margin, Minimum Net, and ROI. Thoroughly review this data to determine the item's profitability.
By following these steps, whether you're a seasoned or new seller, you can easily identify suitable items for reselling on Amazon.

4. Use the easiest method

For thorough Amazon product research, you need to have a deep knowledge and understanding of the market. If you don't want to deal with automated tools and databases, opt for services like Sellerhook.

Sellerhook’s experts will find the most profitable items to resell based on your specific criteria. By relying on their long standing expertise, you can outsource your product research process and get a product with high potential quickly. Specialists manually search for products using AI, which makes the process quite efficient.

Ordering a Sellerhook product report is simple and straightforward.
Just follow these steps:
1. Select your order details. Go to Sellerhook, decide on the number of products you want included in your report, and pay for your order.
You’ll also have the opportunity to get acquainted with a sample report before making a purchase. Simply provide your email address and receive a sample report right away.

2. Select your preferred business model in a questionnaire. You can choose between buying products wholesale or engaging in online arbitrage.
3. Choose the product category/categories from which you want to sell. You have various options, including Electronics, Tools & Home Improvement, Patio, Lawn & Garden, Cell Phones & Accessories, Kitchen & Dining, and more.

4. Set your desired price range. Let Sellerhook’s experts know the price range you prefer for your products. If this detail isn't essential to you, you can leave it blank.

5. Specify your product criteria. This step helps Sellerhook's experts tailor their product selection to your specific needs. For instance, you can specify the country where you plan to sell your product, whether you're open to selling oversized products, and the amount of money you aim to invest in your initial order.
6. Submit your questionnaire, and await results. Within 10 business days, you will receive a report containing information about a product or list of products for reselling.
With the help of a product report, you’ll have a higher chance of choosing items that match people’s preferences and are likely to succeed in the market.

Now, let's explore which products might be best for reselling and the qualities that make them profitable.
See what your research report would look like.

The 5 Best Products to Resell on Amazon

Let’s look through some examples of a few potentially profitable products and analyze what makes them good for reselling.
Please note that these examples are presented for illustrative purposes and should not be considered explicit recommendations. We cannot ensure a guaranteed successful outcome. All of the figures provided here are accurate as of the time of writing this article, and may change over time.
Product 1: Smartwool Liner Gloves
The Smartwool Liner Gloves are prime for success with Amazon resale due to several reasons. Priced at $25, this item offers high-profit potential without requiring large sales volumes. Despite moderate demand, its history of sales promises steady interest in the future. With little competition from Amazon and top-brand sellers, this product can sell well with just a few reviews. In a market with just a few similar products, this might be a smart choice for successful resale.
Product 2: Stainless-Steel Kitchen Utensil Set
Despite being in a competitive niche, this item offers strong profit potential with a high margin if the product cost and other expenses are low. The price of $24 is favorable for profit, being neither too cheap nor too expensive to generate sales. This product's high average rating and numerous reviews mean that many people have used and really liked it.
Product 3: Dish Drying Rack
If you want to purchase and resell household utensils on Amazon, this rack appears to be a highly promising option. With a high margin potential and monthly sales exceeding 10,000, there is a solid chance of making money. Also, as this product is quite popular, finding a supplier should not be difficult.
Product 4: Diffuser Set
With a price of $50 and around 1,200 sales per month, this diffuser set offers profit potential. Strong demand and a prominent listing can increase the likelihood of a reseller achieving decent sales. This niche is quite extensive, providing a chance for market growth. Positive reviews and limited competition also make it easy to start reselling this product.
Product 5: Shoe Organizer for Closet
Priced at $40, shoe organizers can generate good profits because these items are simple and lightweight. Therefore, the initial product cost, as well as fees for shipping and storage are low. This product generates around 2,000 sales each month and maintains a good ranking, which is a good sign.

There aren't many other sellers on Amazon offering this product, so there's a low level competition and higher chance for success. In general, this shoe organizer offers a chance for new resellers to do well in a less crowded area of the Amazon platform.


Success with reselling products depends greatly on choosing the right products, which can seem like a daunting task at first. But once you understand what makes a product a wise choice for resale and review some examples, the process becomes easier.

Real success isn't just about sourcing products, but also about understanding their potential and matching what Amazon customers want. If you face challenges along the way, experts like the professionals at Sellerhook can help by making the process simpler and saving you tons of time.

See what your research report would look like.

Learn how to find profitable products to sell on Amazon and filter product criteria to help you choose. Check out different approaches to finding items by manual search, using research tools, or research services.

What are the best products to sell on Amazon FBA? Read our article and discover the list of top items for selling, product criteria, and how to find best-sellers.

What are high-margin products and how can sellers find them for their businesses? Check out 5 examples of low-cost, high-margin items you can sell online for profit.

What can I sell on Amazon? Learn ways to find winning products to make money with Amazon FBA. You’ll also get a bonus that includes five ideas for products that new or experienced sellers can sell without approval.