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How to Find the Best-Selling Products on Amazon

Selecting best-selling products is crucial for Amazon sellers, as it helps identify the best niches and leads to more lucrative sales. In this article, we'll explore some of the most effective strategies for identifying top selling products on Amazon. We'll also share insights into some of the most popular products, highlighting their unique appeal and exploring their sales data.

Finding Best Selling Products on Amazon

There are several main ways to identify best-selling products on Amazon. We’ll explore three common methods for pinpointing which items are the most sought-after:

Amazon Best Sellers Page

The Amazon Best Sellers page is an easy-to-use feature on Amazon's website that lists the most popular products from various categories, with updates posted every hour. The continuous updating of this list means that it accurately reflects the latest trends and preferences among Amazon shoppers.

When looking at products that seem profitable, remember that these tend to be sold by Amazon or famous brands, which means they might not always be the best option if you're searching for products for your own business.

Product Research Tools

While the Best Sellers page is a good starting point, it doesn't provide detailed information on a product's sales history or profitability. It only shows the product's best-seller rank. Making a decision about selling the right product can become challenging without sufficient comprehensive data. But with the help of tools like AMZScout, you can get more in-depth insights into each product’s potential profitability.

For example, you can use the AMZScout Product Database to help you find product ideas among millions of Amazon products more efficiently than by just manually browsing through the platform. This easy-to-use tool can help you come up with product ideas based on filters that reflect your own preferences and business needs.

Here's how to get the most out of this tool:
1. Open the AMZScout Product Database.

2. Sign up for a free trial. You can use the tool for free to explore all its features first.

3. Choose your search criteria. To find the right products, adjust various settings, such as:

  • Product Category: Choose from 24 categories, including Electronics, Toys, Beauty, Fashion, Pets, DIY, and Automotive.
  • Sales: Higher sales numbers (more than 1,000, for example) suggest greater demand.
  • Trending Products: Check this box if you're looking for products with increasing sales over the last one to three months.
You can also examine additional data, such as seller type (Amazon, FBA, or FBM), price range, and the number of reviews. Your criteria may vary depending on your sales model (wholesale, private label, or online arbitrage).

4. Review your results. Click “Find Products”.

This method will help you save a lot of time and provide you with a list of products of potential best-sellers on Amazon that align with your criteria. You can sift through millions of products swiftly, significantly speeding up the process compared to manual searching.

For a deeper analysis, including sales, rank, price history, competition level, and profit potential, use the AMZScout PRO Extension. This tool gives you a broader view of not just individual products but also the market niche, helping you identify products with high demand, low competition, and good profit margins.

Product Research Services

To find a suitable product, you'll need to review dozens of options, even if you’re using helpful tools. If you prefer to save time and not have to navigate through tools on your own, consider exploring professional services like Sellerhook.

Sellerhook’s experienced Amazon experts can help you find potentially lucrative product ideas tailored to your preferred business model—whether it's private label, wholesale, or online arbitrage—ensuring they’re the perfect fit for your needs. With Sellerhook, you can avoid the uncertainty of product selection and start your business on the right foot.
To get a report from Sellerhook, just follow these easy steps:
1. Order: Visit the Sellerhook website, decide how many products you want included in your report, and buy the service. If you would like a preview of what Sellerhook offers, you can see a sample report by giving your email address. No credit card details are required.

2. Choose your business model: Indicate whether your business model is “Private Label”,”'Wholesale'”, or “Online Arbitrage”.
3. Select your preferred categories: Choose categories that match your business needs, like Electronics or Kitchen & Dining.

4. Set a price range: Narrow down your preferred price range with Sellerhook to ensure the most relevant suggestions.

5. Give details: You can also include additional information, like your target market, product size preferences, and your budget for your first orders. If you're looking for best-selling product ideas, you can set the sales criteria to more than 1,000 units/month.
6. Get your report: Once you complete your form, after ten business days, you’ll receive a comprehensive report with one or more potentially profitable product ideas.
Sellerhook is a valuable service that provides online business owners with the chance to reduce the risk of costly errors when selecting products to sell.

Once you have a deeper grasp of how to find top selling items on Amazon, exploring examples can further solidify your understanding, making it easier to apply in practice.
See what your research report would look like.

10 Top-Selling Items on Amazon

Here's a look at some of the best selling items on Amazon that gained popularity in 2023 and continue to see growing sales into 2024. With the help of the AMZScout PRO Extension, we’ve analyzed all the necessary data and showcased why each of these products has captured the market's attention.
Please note that these examples are presented for illustrative purposes and should not be considered explicit recommendations. Sellerhook does not guarantee that these items will be profitable or you can start selling them right now. All of the figures provided here are accurate as of the time of writing this article, and may change over time.
1. Organics Rosemary Mint Scalp & Hair Oil
This product has become very popular, partly due to TikTok. This hair oil’s natural ingredients and benefits for scalp and hair health have made it a must-have for beauty lovers.
2. Dog Poop Bags
The consistent demand for these types of evergreen products is driven by the universal need among dog owners for a clean and responsible way to handle pet waste. One of the most popular products in this niche has more than 218,000 reviews.
3. Screen Protector
Screen protectors have become an essential and common accessory for many shoppers because almost everyone has a smartphone. This is a very cheap product to produce, and can be profitable due to its high sales.
4. Stainless Steel Tumbler
Durable and eco-friendly, these tumblers cater to the growing trend of sustainable living. They have generated thousands of sales over the last several years. Stainless steel tumblers have a pleasing aesthetic, making them appealing to share on social media, which can really help increase their visibility and sales.
5. High-Waist Yoga Pants
High-waist yoga pants have gained such popularity because they offer a mix of comfort, style, and practicality. This item is one of many things favored by fitness lovers as well as fashion enthusiasts, and they're easy to promote on social media.
6. Auto Electric Can Opener
This gadget makes kitchen tasks easier, which is appealing to anyone who values convenience. During the Christmas season, sales of this product reached $1 million/month. Such a high sales volume suggests that this product resonates well with consumers, possibly due to its relevance, quality, and uniqueness.
7. Vitamin D3
Sales of Vitamin D3 supplements are always high due to increased health consciousness among consumers. People value this product for its immune-boosting and bone health benefits, which makes it a best-seller.
8. Waist Trimmer
Sales of Vitamin D3 supplements are always high due to increased health consciousness among consumers. People value this product for its immune-boosting and bone health benefits, which makes it a best-seller.
9. Car-Cleaning Gel
This gel became popular through social media and provides an easy, effective way to clean car interiors. Sales numbers for these kinds of products can reach up to 10,000 units/month.
10. Car Seat Covers
Seat covers offer protection while giving car interiors a fresh new look, which keeps them in high demand. Their practicality and aesthetic appeal contribute to their popularity in the Automotive category.


There are several ways to discover best-selling products on Amazon, including manually browsing the platform and employing analytical tools for deeper insights. A top-selling product doesn't always mean you can resell it successfully, so it's important to consider a range of criteria when you’re looking for the right product to sell.

Understanding these criteria and utilizing product analysis tools can significantly grow your chances of selecting a truly profitable item. The easiest and most convenient way to choose a product with high selling potential is to use specialized services such as Sellerhook.
See what your research report would look like.

Learn how to find profitable products to sell on Amazon and filter product criteria to help you choose. Check out different approaches to finding items by manual search, using research tools, or research services.

What are the best products to sell on Amazon FBA? Read our article and discover the list of top items for selling, product criteria, and how to find best-sellers.

What are high-margin products and how can sellers find them for their businesses? Check out 5 examples of low-cost, high-margin items you can sell online for profit.

What can I sell on Amazon? Learn ways to find winning products to make money with Amazon FBA. You’ll also get a bonus that includes five ideas for products that new or experienced sellers can sell without approval.