Product ideas for any specific criteria
Effective listings with the most relevant keywords
Select your offer
News & updates
Track your competitors' sales and revenue dynamics

Is Selling on Amazon FBA Still Worth it?

While newcomers who aspire to start their own Amazon business may find themselves inspired by high expectations, they can also face doubts about their business’s potential profitability and risk. If you're trying to decide whether selling on Amazon is worth it in 2024, this article offers valuable insights to help you navigate the realities and pitfalls associated with this endeavor.

Is Selling on Amazon Profitable?

Starting an Amazon business can indeed be a highly profitable venture for many individuals. According to recent 2024 statistics, the average Amazon seller in the United States makes $211,935/year.
As you can see, it's not uncommon to earn thousands of dollars/month by being an Amazon seller, with some even achieving this level of income on a weekly basis. However, the key to unlocking this type of potential lies in understanding and leveraging key factors that contribute to success on the platform. Let’s delve into what these are.
  • Demand and profitability of your products: High-demand items are more likely to generate greater sales and revenue, leading to higher profitability. Even if your profit margin is not large, with high sales you can still see good profits.
  • Quality and optimization of your listings: Well-optimized listings that contain clear and compelling product descriptions, high-quality images, and relevant keywords are more likely to rank higher among Amazon's search results, resulting in increased visibility and conversion rates.
  • Effectiveness of your marketing strategy: Effective marketing efforts, such as targeted advertising campaigns, promotions, and social media engagement, can all help drive traffic to your Amazon listings and increase sales.
These are just a few of the essential factors that sellers can leverage to position themselves for profitability and success in Amazon's competitive landscape.

Is It Hard to Sell Products on Amazon?

Being an Amazon seller presents both opportunities and challenges, particularly for novice sellers. Newcomers often struggle with various aspects like understanding Amazon's seller platform, managing inventory, handling customer inquiries, and optimizing their product listings for visibility.
One of the most critical yet challenging steps is identifying profitable products that have strong market demand and potential for success. Several factors make product research difficult:
  • High competition: Many popular product categories on Amazon are saturated with sellers, making it challenging to find a niche with lower competition and higher sales numbers for a seller.
  • Lack of data and analytics: Amazon's data is limited, so sellers only can see BSR and lists of best sellers which will hinder their ability to make informed decisions. To gain helpful insight into market needs, sellers also need to rely on analytical tools like AMZScout to fully understand market trends and achieve success.
  • Time investment: Conducting thorough product research requires significant time and effort in order to review and analyze hundreds of Amazon products.
These are only three of the factors that can complicate and delay your start on Amazon. But there’s good news - this process can be made much easier.

Finding a Product to Sell Easily

External resources like Sellerhook can help new sellers navigate the complexities of finding a product to sell on Amazon more effectively. If you are unsure how to analyze products and you want to avoid searching manually, outsource your product research to special services. Sellerhook’s experts search and cherry-pick a profitable product idea for you according to your specific criteria and business needs.
Follow these steps to use Sellerhook’s services:
1. Start your order. Visit the Sellerhook website and click “Order” to make a request.
2. Pick your business type. Opt for the “Private Label” option. (Sellerhook’s services also offer assistance with Wholesale and Online Arbitrage business models.)
3. Select a product category. You can also let Sellerhook’s experts know your preferences by selecting a product category.
4. Choose your selling criteria. Select whichever criteria are the highest priority for you. You can choose up to four criteria. You can also enter additional, specific criteria if you wish.
5. Submit the form and get your report. Once submitted, your completed form and email address will be sent to Sellerhook’s experts. They will analyze your needs and send you profitable product ideas within 10 business days.
By leveraging Sellerhook's product research expertise, you can bypass any guesswork and uncertainty often associated with product research, ensuring a solid foundation for your business from the start.
See what your research report would look like.

Factors that Can Affect the Profitability of an Amazon Business

As we can see above, success depends primarily on your product choice. But when it comes to the process of starting a business, several additional factors will also determine what types of expenses you’ll encounter, what percentage of profits you can expect, and how much effort you will need to invest.
Each decision you make along the way, from the type of Amazon account you choose to which fulfillment method you utilize, contributes to the overall profitability and long-term viability of your business.
Let’s discuss each factor in greater depth.

Amazon Account Type

There are two types of Amazon Seller accounts - Individual and Professional.
  • Setting up an Individual seller account requires a payment of 99 cents for each item you sell. This type of account also comes with limitations, such as restricted access to certain features.
  • A Professional seller account has a fixed monthly fee of $39.99. The Professional account offers more opportunities for promoting products and selling items from restricted categories.
For most Amazon sellers who plan to sell more than 40 units and expand their business, the Professional account is a better option. However, the type of account you choose is up to you and should be based on your budget and business goals.

Amazon Business Model

The potential profitability and scalability of your Amazon store are also heavily influenced by which  business model you use, which can typically be categorized into reselling or launching your own brand. Let's evaluate the viability of each selling method so you can determine which is right for you.
Amazon reselling comes in different forms, each one varying in terms of profitability and complexity:
  • Arbitrage refers to sourcing products from different marketplaces to sell on Amazon. This model may be labor-intensive and time-consuming, but does not require a significant financial investment. On the other hand, the profits are usually modest, ranging from $300 to $2,000/month.
  • Dropshipping sellers list and ship products purchased from a third party without holding any inventory. In theory, this business model can be started with minimal costs, ranging from $50-100. Keep in mind that strict adherence to Amazon's policies is essential to avoid getting banned.
  • Wholesale is potentially the most profitable model, but it also requires the largest investment (usually starting from around $3,000), as goods are purchased in bulk at wholesale prices and resold for a profit.
Success with Amazon reselling relies heavily on factors such as one’s pricing strategies, product sourcing, and effective marketing  tactics.
Private Labeling
Private labeling (or PL) means selling your products by sourcing them from manufacturers and adding your own unique packaging and labeling. This model offers greater control over product quality, branding, and pricing, allowing sellers to differentiate themselves in the market and build customer loyalty.
Private labeling also provides the potential for higher profit margins compared to reselling, as sellers can command higher prices for unique or niche products. However, private labeling also requires a higher upfront investment in things like product development, branding, and marketing efforts.
When you sell private label products on Amazon, you can expect to make anywhere on the lower end (between $500-5,000/month) all the way up to tens of thousands of dollars/month. As for investment capital, this business model requires at least $1,000- 2,000 to get started.
So whether you decide to be a PL or reseller depends on how much time and money you can invest, whether you want to generate a quick but small first profit, or if you are ready to wait for a bigger return on your investment.

Fulfillment Options

When it comes to delivery and customer service, Amazon sellers have two main options: Fulfillment by Amazon (FBA) or Fulfillment by Merchant (FBM). Let’s explore the differences between these and how each one can impact your business’s potential profitability.

Fulfillment by Amazon (FBA)

Amazon FBA sellers send their inventory to Amazon's fulfillment centers, and Amazon takes care of all aspects of storage, packing, shipping, and the majority of customer service.
However, FBA also comes with other associated costs, including storage fees, fulfillment fees, and additional charges for various services. These fees can eat into one’s profit margins, especially for products with low margins or slow turnover. Sellers need to calculate their costs and pricing strategies carefully to ensure profitability when using FBA.
Fulfillment by Merchant (FBM)
FBM sellers handle all aspects of order fulfillment themselves. This option allows sellers to have more control over their fulfillment costs by managing logistics and shipping on their own. FBM can be advantageous for sellers with lower-margin products or those looking to reduce fulfillment expenses.
On the other hand, FBM also requires sellers to invest their time and resources in managing inventory, packing orders, and coordinating shipping logistics. Products fulfilled by merchants may not be eligible for Amazon Prime shipping, potentially limiting their visibility and competitiveness compared to Prime-eligible listings, which can lead to lower sales.
Sellers need to evaluate their business needs and objectives carefully to determine the most suitable option.

Is an Amazon Business Still Worth It in 2024?

As of 2024, Amazon remains a lucrative platform for a variety of e-commerce businesses. Despite increasing competition, Amazon continues to provide ample opportunities for sellers who conduct thorough Amazon product research and implement sound strategies for launching and promoting their products.


To sum up, it’s not hard to sell on Amazon, especially when utilizing the FBA model, in which Amazon assists with all aspects of packing and delivery.  But, this type of venture can also  be challenging without thorough research and clear planning.Sellerhook’s services can make it easier to begin selling on Amazon by handling your research so you can find the most profitable products for your business.
See what your research report would look like.

Dive into success with our guide on the Best Items to Dropship in 2024. Find profitable items, from new gadgets to popular classics. Boost your profits on Amazon, eBay, and other marketplaces with high-demand products.

Learn how to buy products from Alibaba and sell them on Amazon. Check out this 5-step guide, from finding profitable products to creating an Amazon listing.

Learn three ways to find the best-selling products on Amazon so you can start selling right now. Check out the 10 top-selling items in 2023 and 2024.

Learn how to efficiently create a listing on Amazon with our guide. From optimizing product titles and descriptions to pro tips that help your listing stand out, we cover all you need to know