Create Listing on Amazon: an In-Depth Guide

• No Symbols or Emojis: The title is clear and professional. This approach enhances readability and helps prevent any potential confusion for customers.
• No All-Caps: Avoiding all-caps keeps the tone of your title friendly and informative, without giving the impression of shouting.
• No Promotional Phrases: The title describes features without promotional language, which adheres to Amazon's guidelines.
• Character Limit: Keep the word count of your title under 150 characters to ensure that it’s easy to scan quickly. This makes it easier for customers to understand the product's key points.
• Capitalization: Capitalizing the first letter of each word makes the title stand out and improves readability.

1. Maximum amount: 5 bullet points/500 characters each, to highlight characteristics of your product.

2. Bullet points should be consistent in length, neither too brief nor too long.

3. Promotional language should be avoided, including price, sales, and discount information.

1. Keep bullet points within 150-200 characters to capture users’ attention more effectively.

2. Highlight the most important points either by using square brackets or by CAPITALIZING the first few words of each bullet point.

1. [Temperature Retention] Keeps beverages cold for up to 24 hours, or hot for up to 12.
2. [Leak-Proof Security] The secure cap prevents spills and leaks, making this bottle perfect for travel and outdoor activities.
3. [Durable Material] Made with high-quality, food-grade stainless steel, resistant to rust and corrosion.
4. [Eco-Friendly] BPA-free and reusable, reducing plastic waste.
5. [Convenient Design] 32oz capacity with a slim design fits most car cup holders.

• Clear Benefits: They highlight the product's primary advantages, such as the ability to keep beverages cold for 24 hours, or hot for 12.
• Functionality and Convenience: The mention of the secure cap preventing spills and leaks makes this item appealing to a specific customer base.
• Quality and Safety: Stating that the bottle is made from high-quality, food-grade stainless steel assures customers of its durability and safety.
• Environmental Responsibility: The bullet point about the bottle being reusable and reducing plastic waste taps into the growing consumer trend of environmental consciousness among buyers.
• Design and Compatibility: Highlighting the 32oz capacity and slim design that fits most car cup holders addresses practical concerns about the product's size and portability, assuring customers that this product is designed for convenience and ease of use.

• Don’t exceed a character limit of 2,000 symbols.
• Use short sentences.
• Highlight the ways people can use the product.
• Don’t include your seller name, website URL, or company information.
• Don’t use promotional language such as “sale” or “free shipping”.

• The description speaks directly to people who like to stay active, making it clear to whom this product is targeted.
• It highlights important features like keeping drinks hot or cold, being made from durable and safe materials, and preventing leaks.
• This description shows that the product is eco-friendly, appealing to users who care about the environment.
• It informs buyers that the bottle is great for a variety of activities, from being active outdoors to working in the office, and is useful for anyone.
• It assures customers that this product is both stylish and practical.

• Note the limit of 250 bytes (not characters).
• Don’t add any punctuation marks between your backend keywords or phrases.
• Don’t use irrelevant keywords.
• Avoid repetition.
• Avoid brand identifiers.

• Each keyword is closely related to the product, accurately describing its features and functions. This ensures that the product appears in relevant search queries.
• These keywords cover a broad range of potential search terms that customers might use, like "insulated" to ensure temperature retention and "eco-friendly" for those environmental concerns.

1. Sign up for AMZScout: Register and start your own free trial with AMZScout's Keyword Research Tool.

2. Type in the related keywords: Enter any terms associated with your product. You can try several options, like “rug” or “carpet” to expand your search. You will receive a list of queries containing the keyword or key phrase you’ve entered, along with the search volume for each.

3. Finalize your list: Pick the most relevant keywords for your product listing. Prioritize those with high search volume but lower competition to maximize visibility and attract targeted traffic.

1. Visit Google Trends: Go to the Google Trends website.

2. Search for keywords: Enter any keywords that are related to your product categories as you start your research.

3. Analyze trends: Examine the popularity and seasonality of each keyword. Look for patterns over time to understand how buyers’ interest in these keywords has changed.

4. Refine your selection: Choose keywords that show a consistent or growing trend, indicating ongoing or increasing interest from users