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20 Best Private Label Products to Sell and How to Find Them

Entering the world of private label (PL) brands can pose a challenge, particularly for sellers who don't have prior sales experience, those who are struggling to find good products to sell, and who may not take into account all crucial factors of product research. This process can also be time-consuming. Nonetheless, we have compiled a list of 10 hot categories to simplify your journey.

Explore the world of private label products for small businesses, learn about product research, and discover popular PL items to improve your chances of your success with this blog. Are you ready to begin? Let's dive in!

How Does Private Labeling Work?

What does private labeling (or PL) mean? PL is the process in which a company obtains products from a manufacturer, (either local or international), and markets them under its own brand. This is quite different from the wholesale business model, where sellers purchase products in bulk from established brands and resell them.

People who sell PL products follow the following process:
  1. Find a profitable product idea. Finding a hot product idea involves choosing a product that meets certain criteria. This includes identifying a product with a high number of sales and minimal competition, one which indicates a market need and allows you to have higher profits.
  2. Plan for product improvement. This is an optional step, but it can give you a competitive edge. When analyzing similar products on Amazon, take a close look at customer reviews and identify the most common complaints. Think about how you can solve these problems with your product. Ideal products are those that can be easily improved with minimal effort.
  3. Locate a supplier. This process involves finding a manufacturer, often overseas, who can modify your product to meet certain specifications, such as the design, materials, and packaging, and working with them to source those products.
  4. Develop the product. When developing a product, sellers have the opportunity to both brand and improve it. Branding elements (such as logos, packaging, and product names) can help you differentiate your product from your competitors and create a unique identity. Sellers can also focus on improving a product’s features, and its quality or functionality to offer a better product on the market.
  5. Ensure the product’s quality. Both the manufacturer and seller need to check the quality of a product to ensure that it meets the necessary expectations and specifications. This typically involves tasks such as creating product samples, making necessary modifications based on feedback, and testing.
  6. Launching and marketing. The next step is to launch and promote the product on various sales platforms like Shopify or Amazon.
Notably, several advanced countries such as the USA, UK, Japan, and EU member states are among the top performers when it comes to private labeling.

Product Criteria for PL Products

When choosing a product to sell, it is best to rely not only on personal inclinations or preferences, but also on analytical data. While it's okay to collect ideas based on your interests, verifying their viability is crucial by assessing the performance of comparable products on Amazon.

In the case of private label products, remember to evaluate these essential criteria when making your selection:
  • Profit margins: When assessing any product, it's important to consider the profit margin. Experienced sellers recommend choosing products that have a high selling price within the $15-40 range, and a low cost of goods sold in order to boost profits. While a 5-20% profit margin is generally considered outstanding, keep in mind that this number can fluctuate depending on factors such as the industry, the product, and your business goals.
  • Market demand: Aim for items with strong demand, achieving sales of 10 or more units/day, to ensure their popularity and boost revenue.
  • Sales stability: Selecting products with stable demand is crucial for maintaining consistent sales on any online platform. Avoid items sold only for specific holidays, such as a Christmas tree. Analyzing historical sales data to determine if a product's sales trends and patterns have remained stable or grown over time is the most efficient way to assess stability.
  • Competition: When choosing a private-label product, competition plays a crucial role. Find products with low competition or a unique niche to increase profits and enter the market easily. Some signs of weak competition are a low number of reviews, new PL products that have been launched recently, and those that are already on sale.
  • Modifiable products: When choosing a product for private labeling, it is essential to consider its ability to be modified. A product that is easy to customize with unique branding and features can help sellers stand out from the competition. This can make your product more attractive and convenient for customers, especially if it solves problems that similar products may have.

How to Find PL Products to Sell

In this ultimate guide, learn how to find private label products to sell on a variety of online marketplaces, including eBay, Amazon, Target, Walmart, and more. You can utilize several tactics, such as manual research, research services like Sellerhook, and product research software. Without further ado, let's delve into these methods in greater depth.

Manual Research

Manual research is a great way to generate new product ideas. Here are some widely used components of manual research:
  1. Amazon Movers & Shakers: One method to develop fresh ideas is by examining the top 100 bestsellers over the last 24 hours.
  2. Social Media Platforms: This is another way to conduct manual research. By utilizing filters, hashtags, and joining relevant Facebook groups, you can discover ideas for new products.
  3. eBay's Best Selling Items: Browse eBay to sort items by category, sales, and price to find trending items that match your interests. Make note of important details, like reviews and prices, to help you make a list of promising products.
  4. Walmart's Best Sellers: This is a great resource for identifying PL product ideas. Check the top-rated and best-selling items by category and look at important details like pricing, features, and reviews to add great products to your list.
Discovering a successful product idea solely through manual research can be challenging, if not impossible. This is just a starting point and is not sufficient for making fully informed decisions about sales potential and market trends.

Product Research with Sellerhook

Finding profitable products can be a challenging task, but there are alternative approaches available to help you tackle this challenge. One such approach is leveraging specialized services, like Sellerhook, which can conduct comprehensive research on your behalf. This can be a more effective option compared to hiring a freelancer who may lack the necessary expertise and experience in product research.

With Sellerhook, you can enjoy remarkable advantages such as access to a team of professionals, expertise, and countless success stories for reference and encouragement.

To initiate product research with Sellerhook, follow these simple steps:
  1. Choose the quantity of product ideas you want to receive.
  2. Finalize your payment.
  3. Fill out the survey by providing answers for product criteria questions. If you need PL products, don't forget to check the corresponding box.
4. Obtain your research report. In a span of 10 days, you'll acquire an in-depth report containing all of the necessary product details.
Sellerhook is an advanced alternative to manual research that gives people looking to establish a business proven product ideas with a high chance of success.
See what your research report would look like.

Product Research Tools

Amazon is a dominant force in the online marketplace, attracting millions of customers every day. This is why it’s an ideal platform to conduct product research, as the trends and best-selling products here can be indicative of other online marketplaces.

Product research software, such as AMZScout’s PRO Extension, can aid you in identifying potential products for private labeling. However, it can also be time-consuming, and it's crucial to have a firm understanding of how to use these tools effectively.

To identify potential private label products, simply follow these steps:
  1. Set up the AMZScout Extension and initiate your free trial.
  2. Locate products you like on Amazon's platform.
  3. Examine the dashboard data. Analyze important elements such as net margin, sales, FBA fees, and others.
  4. Inspect the PL Product Score to estimate its likelihood of success (the higher the score, the better the prospect).
  5. Observe sales history by utilizing the Niche History and Product History sections.
  6. Evaluate all available data. Determine the chances of a product evolving into a successful PL item.
If you need more product ideas, make use of AMZScout Product Database as well. This is a valuable tool to help you discover fresh PL ideas for your online business.

10 Trending Private Label Products

Here are some popular PL categories to sell from on Amazon: sprouted seeds organics, shoe slots, gyro ball trainer, Crocs unisex, travel compression bags, powder free nitrile exam gloves, water filter, vegetable chopper, touch-up dermaplaning tool, and powder puff face.
The information provided in this article is accurate at the time it was written, but please note that data is subject to change. For the most up-to-date information, please refer to the application or relevant sources.
It’s essential to take into account that the following niches were examined on Amazon, however, the sales and profitability figures may be similar on other online stores. Let us look at a few cases of trending niches.
These examples serve solely as illustrations and should not be construed as recommendations or an assurance of success.

Sprouted Seeds Organic

Average price: $17.29
Average monthly revenue: $44,573
Average reviews: 3.909
Average net margin: 11.08%

With a decent net margin , you can reinvest and increase your capitalization on this product. Even with a relatively low investment, the net margin can still result in a good profit. The product's price range is also suitable, falling within $15-40, but the reviews suggest that this is a monopolistic niche. Consider exploring this niche to select a more specific product, where you’ll face less competition.

Shoe Slots

Average price: $27.05
Average monthly revenue: $26,984
Average reviews: 1.094
Average net margin: 16.85%

Shoe slots offer an impressive net margin of 16.85%, indicating potential for high profits. Additionally, the product's price point being above $25 makes the average monthly revenue reasonable, and the reviews suggest a strong level of demand.

A product with high demand often implies strong competition, and as a seller, you would need to accumulate a significant number of reviews before seeing a good return on your investment. This product serves as a great example of the importance of making informed decisions when considering entering a particular niche for private labeling.

Gyro Ball Trainer

Average price: $24.19
Average monthly revenue: $23,430
Average reviews: 1.204
Average net margin: 17.44%

A profit margin of 17.44% is impressive and desirable for many sellers. This product's pricing and monthly revenue are favorable as well. However, there is fierce competition from other private label brands in the market. In order to succeed in this niche, you need to develop a strategy to outperform your competitors and optimize your product listings to stand out.

Resealable Zip Plastic Bags

Average price: $15.80
Average monthly revenue: $18,660
Average reviews: 1.195
Average net margin: 21.43%

The resealable zip plastic bags niche offers high-profit potential with a net margin of 21.43% and strong demand, indicated by high monthly sales. Still, it's important to be aware of the challenges, including the need for a significant number of reviews and competition from established private label brands.

If you have the necessary resources, such as ample funds for advertising, the ability to develop a superior product, and the skills to create a compelling listing, this niche could be worth considering for your private label venture.

Travel Compression Bags

Average price: $25.35
Average monthly revenue: $154,969
Average reviews: 5.289
Average net margin: 24.71%

This is another product with a high net margin rate. With a monthly revenue of almost $155,000, it's clear that it has the potential to generate significant profits for a private label owner. Yet again, you need reviews in order to generate sales. Given the high level of competition, it would be wise to explore other product options from this niche that have a lower number of competitors.

Powder-Free Nitrile Exam Gloves

Average price: $25.67
Average monthly revenue: $276,384
Average reviews: 11.248
Average net margin: 18.50%

Based on the margin rate and monthly revenue of this product, it's clear that private label sellers can make a profit by selling it. However, the number of reviews also suggests that this market may be monopolistic. In order to succeed in this niche, you'd have to work on getting a substantial number of positive reviews and improving the product's quality, but this may not necessarily lead to profits in the end. Therefore, it’s best to look for less competitive products in this niche.

Water Filter

Average price: $70.74
Average monthly revenue: $641,308
Average reviews: 16.992
Average net margin: 13.54%

Despite the impressive net margin and revenue numbers, this niche is highly challenging for private label sellers due to intense competition from Amazon-owned products and strong competitors. Additionally, generating a sufficient number of reviews to boost sales can be difficult. Therefore, it may be wise to explore other product options in this niche with less competition.

Vegetable Chopper

Average price: $25.93
Average monthly revenue: $136,437
Average reviews: 6.440
Average net margin: 15.50%

This product shows promising returns on investment based on the average net margin and demand in the market. Nevertheless, the presence of strong PL businesses and high number of reviews needed to establish a successful private label business in this niche should be taken into consideration.

Overall, succeeding in the vegetable chopper niche is tough and may require additional streams of income to support your private label venture. Beginners should perform in-depth product research to help them find a product in this niche with fewer competitors and good margins.

Touch-up Dermaplaning Tool

Average price: $11.77
Average monthly revenue: $55,644
Average reviews: 2.958
Average net margin: 33.69%

The profit margin of 33.69% is truly remarkable, meaning that sellers in this niche are making significant profits. Despite the relatively low price and monthly revenue compared to other products on this list, this touch-up dermaplaning tool is still highly profitable.

Also, it's worth noting that there are a few well-established private label brands in this niche. The best solution for beginners is to conduct more deep research to find the most suitable product with minimal competition and decent margins.

Powder Puff Face

Average price: $5.70
Average monthly revenue: $20,333
Average reviews: 1.090
Average net margin: 14.98%

This product's low price point means that you'll need to make a high volume of sales to see significant profits. However, if you're able to sell it in large quantities, you can expect to earn a respectable monthly revenue and net margin. Keep in mind that there are other established private label sellers in this competitive niche, and you'll need to improve your product and optimize your product listing in order to stand out and attract positive reviews.
To gain an exact estimation of profit, we will be utilizing a specialized Google Sheets calculator. This spreadsheet takes into account not only the average monthly sales, but also the number of products that are purchased from the supplier. By incorporating this data, it will deliver precise information on the product's profitability, including all necessary expenses and additional costs.
Due to the fact that the costs in the excel calculator takes into account more accurately, you may notice that some numbers differ from the above.


In order to pinpoint profitable private label products to sell, it's vital for sellers to scrutinize sales patterns, the competition landscape, demand levels, and other aspects before finalizing any choices. This process might be time-consuming and necessitate expertise, but it will enhance your likelihood of success.

If you ‘re looking to speed up the product research process, or you lack the required knowledge and proficiency in this area, consider using Sellerhook's services. Our team of specialists will provide you with tailor-made and ready-to-launch product ideas within just 10 days.
See what your research report would look like.

Successful seller Elizabeth shares her story of finding profitable niche ideas for her Amazon private label business and reveals one of her top-selling products.

Learn how to find profitable products to sell on Amazon and filter product criteria to help you choose. Check out different approaches to finding items by manual search, using research tools, or research services.

What are the best products to sell on Amazon FBA? Read our article and discover the list of top items for selling, product criteria, and how to find best-sellers.