Product ideas for any specific criteria
Effective listings with the most relevant keywords
Select your offer
News & updates
Find your own proven supplier

Amazon Listing Software: Review the 5 Best Tools

A well-crafted Amazon listing is crucial for the success of any product on the platform. With 300 million items competing for attention, sellers need to create effective product listings. This helps them stand out from competitors, rank higher among search engine results, drive more traffic, and encourage customers to make a purchase.

In this article, we'll explore the top-five Amazon listing tools that empower sellers to enhance their listings, and ultimately boost their sales and overall performance.

Top-5 Amazon Listing Tools

Now let's explore some of the best Amazon listing software. We’ll highlight each of their unique advantages and offer practical guidance on how to make the most of each one.

1. Sellerhook Amazon Listing Optimization

Sellerhook Amazon Listing Optimization is a service dedicated to crafting compelling Amazon product listings. It offers a practical solution, ideal for individuals who are new to Amazon SEO and are looking for a quick, turnkey solution.

Main advantages:
  • Convenience: Simplified process with easy ordering and payment processes, and a brief questionnaire.
  • Personalization: Listings tailored to meet your business's specific needs and goals, by experts.
  • Support: Two listing revisions available.
When you place an order with Sellerhook, a team of Amazon specialists will create a professional listing using the latest keyword data to find the best terms for you, strategically incorporating them into your content. This service includes creating a catchy title, brief description, bullet points, and backend keywords to maximize listing performance. Delivery can be expected within 8-10 business days.

Navigating through this service is very simple. Just follow these steps:

1. Place an order.

2. Submit payment. Enter your credit card details email address.

3. Complete the survey.

  • Specify whether you are currently selling on Amazon or not.
  • Provide the product link and photo.
  • Outline key product details and unique selling points.
  • Include links to competitors’ products for comparison.

This information will enable the experts to craft a personalized listing tailored to your needs. If you're already selling the product, provide a link to your current listing.

4. Get a completed listing. The listing creation usually takes 8-10 business days, and will be delivered directly to your email inbox.

See what your listing optimization report would look like.

2. AMZScout Keyword Search

The AMZScout Amazon Keyword Search tool enables you to assess the search volume for specific keywords related to your product and find new keyword ideas. Whether you're creating a new listing or optimizing an existing one, this tool helps you identify the most effective and high-quality keywords to enhance your visibility to potential customers among search results and attract more traffic.

Main advantages:
  • Free Trial Period: Test the tool before committing.
  • User-Friendly Interface: Intuitive navigation with tutorials and free guides.
  • Educational Resources: Extensive materials to help you maximize keyword analysis effectiveness.
Furthermore, this tool allows users to track keyword trends, helping them to optimize their product listings accordingly. The checker provides information about changes in search volume for a specific keyword compared to the previous month, indicating whether there has been an increase or decrease. This helps sellers improve their chances of reaching their target audience and drive sales.

Here's how to use it:

1. Go to the AMZScout Keyword Search page.

2. Start your free trial. Enter your email address (no credit card details are required).

3. Get keywords.

  • Enter your product-related phrase. You can also include additional search criteria, such as keyword count and search volume.
  • Click "Find Keywords" to retrieve a list of keywords.

5. Analyze the results. Examining the keyword search volume and trends on those search terms over time. Additionally, review the average monthly sales data for products on the first page relevant to this product.

Now, let's delve into a tool that enables you to find keywords specifically tailored to a particular ASIN.

3. AMZScout ASIN Lookup

he AMZScout ASIN Lookup is software that enables users to access and analyze keywords and their performance metrics for a specific ASIN.

Main advantages:
  • Free Trial Period: Test the tool before committing.
  • Exclusive Insights: Use Search Volume History to see the historical data of keywords search volume.
  • Spying on Competitors: Obtain a list of relevant keywords from competitors’ products to incorporate into your listing and enhance your product visibility.
By entering the ASIN of competitors’ products, you will get a list of keywords that customers use to search for this product on Amazon. For each keyword, there are detailed statistics including search volume, the product’s average monthly sales numbers, the position of this ASIN among other products related to those keywords, and more.

This is especially valuable when analyzing the tactics of FBA sellers, who are recognized as formidable competitors in the marketplace. Identifying competitors' keywords also helps sellers discover new keyword ideas for their listings.

Follow these instructions to perform a keyword search:

1. Go to the AMZScout Reverse ASIN Lookup.

2. Start your free trial. Enter your email address (no credit card details are required).

3. Get keywords.

  • Enter competitors’ products’ ASINs. (The ASIN can be found in the "Product details" section on the Amazon product page.)
  • Click "Find Keywords" to get the keywords and various statistics associated with them.

4. Analyze the results. For each keyword, data is filtered by 10 parameters including search volume, relevance to a given product, and more.

You can also explore this free guide to learn how to analyze data and receive tips for ranking higher through optimized product listings with keywords.

Below, check out another tool that reveals valuable insights into competitors' strategies and performance.

4. AMZScout Keyword Tracker

The AMZScout Keyword Tracker allows Amazon sellers to monitor and track the performance of keywords associated with their own products daily, as well as those of their competitors.

Main advantages:
  • Free Trial Period: Test the tool before committing.
  • Up-to-Date Statistics: Updates are available every hour.
  • Comprehensive Product Assessment: Users can track multiple products in one place conveniently, with data including price, rating, number of sellers, and reviews.
Once you input the ASIN, the AMZScout Keyword Tracker allows you to choose keywords you want to track positions for, facilitating precise market targeting across various countries' Amazon platforms.

Additionally, the historical data analysis feature empowers sellers to monitor fluctuations over time in key parameters like rank, page, position, and competitor performance associated with chosen keywords, side-by-side, for comprehensive insights.

Also, understanding effective competitors’ keywords allows you to optimize your Amazon ads effectively, attracting additional traffic to your store and potentially increasing sales.

Use this guideline to access the AMZScout Keyword Tracker:

1. Install the AMZScout Keyword Tracker for Chrome.

2. Open the AMZScout Keyword Tracker. Click the Chrome Extensions and select the AMZScout Keyword Tracker.

3. Add products to the tracker.

  • Click “Add Product” and enter its ASIN.
  • Select how often you want to track changes (every 1-24 hours).
  • Choose which country's Amazon site you want to check.

4. Select keywords you want to track. Click “+” to save those keywords.

  • Evaluate the results over time. Review the tracked keywords' performance metrics regularly to identify opportunities for optimization or areas requiring adjustment in your keyword strategy.
If you've decided to write a listing on your own and you want to avoid tedious Excel spreadsheets, using a specialized tool might be more convenient. The optimizer described below will be helpful in this process.

5. Listing Builder

The Listing Builder by AMZScout is an optimizer that enables you to create an impressive listing following top sellers' criteria, ensuring that your listing meets requirements and is successful from the start. Simply input your listing text into the tool, and it will provide you with suggestions on how to improve and optimize it.

Main advantages:
  • Free Trial: Test the tool with one free listing before committing.
  • Efficient Keyword Integration: Import keywords seamlessly from ASINs or a pre-existing list for enhanced listing optimization.
  • Practical Guidance: Includes a set of recommendations to help you evaluate your listing against criteria for a perfect listing.
Merchants can import keywords from a competitor's ASIN(s) easily or upload pre-collected keyword lists, streamlining the optimization process. Additionally, this tool offers a feature that marks used keywords from the list, allowing you to spend less time checking which keywords you've already incorporated into your listing.

To utilize the Listing, Builder, follow these steps:

1. Go to the AMZScout Listing Builder.

2. Start your free trial. Enter your email address (no credit card details are required).

3. Click “Create Listing”.

4. Add Keywords.

  • Click “Add Keywords” to paste your pre-collected list of keywords, or “Get from ASIN” to use your competitors’ keywords (just enter their product’s ASIN).

5. Craft your listing. Enter a title, description, and bullet-point text in the respective fields.

Verify which keywords have already been integrated into your listing. They will be crossed out from your keyword list. Insert any missing keywords into your text.

6. Check the criteria for an ideal listing.

  • Access a guide in the lower left-hand corner of the page “Your Match with a Perfect Listing”.
  • Review your listing, and adjust if needed.

7. Click “Save Listing”. Save a listing to download it.

AMZScout’s Listing Builder provides sellers with practical guidance and a user-friendly interface, empowering them to create listings that meet Amazon’s standards and enhance their success on the platform.

Extra Tools that You Can Use

If you want to understand the demand for a product on a larger scale, you may need additional tools to find statistics beyond just the Amazon marketplace.
  • Google Trends provides valuable data on the global popularity of a product or niche. By tracking real-time search trends, sellers can effectively measure interest in specific topics, locations, and timeframes.
  • Google Keyword Planner is another useful resource, providing sellers with data on keyword search volume and competition. It generates new keyword ideas, analyzes historical statistics, and forecasts future trends.
  • Ahrefs offers various functions, such as suggesting keyword ideas and providing their search volume and ranking history. It also displays estimated click numbers for your keywords and offers SEO metrics, including Return Rate and Clicks-Per-Search.

With this comprehensive data, sellers can gain a better understanding of market demand and trends, enabling them to make well-informed management decisions about their product offerings.


For any product you sell on Amazon, it's important to create a clear and captivating listing with relevant keywords to attract traffic from search engines and boost sales. The tools listed above are designed to help merchants optimize their listings, each providing unique advantages tailored to meet diverse needs. By leveraging these tools effectively, sellers can gain a comprehensive understanding of their target market and maximize their success on Amazon.
See what your listing optimization report would look like.

Successful seller Elizabeth shares her story of finding profitable niche ideas for her Amazon private label business and reveals one of her top-selling products.

What are the best private label products to sell on Amazon, eBay, and other online marketplaces? We have created a list of the 20 top-selling items for your business and a quick guide on how to find them!

Are you wondering how to find trending products on Amazon? Discover the six best methods for checking Amazon trends right now, such as analytical tools, trend reports, Google, and more… plus a bonus list of five popular items!

Learn the criteria for choosing the best items to resell on Amazon. Find out the easiest way to find the most profitable things to buy and resell on Amazon, and check out five top product examples.