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Amazon Product Title Guide Including Best Practices

Amazon is a highly competitive marketplace with millions of products. It's really important for your product to appear on the first page of search results and to catch the attention of customers. Since the title of your product is one of the first things a customer sees when shopping online, it's vital to make it as compelling as possible.
In this article, you'll find guidelines on optimizing Amazon titles to boost sales, along with helpful tools.

Understanding the Structure of an Effective Amazon Title

The title of your product on Amazon functions as the headline of your listing, and is prominently displayed in both search results and on the product detail page. Your title should include the following components:
  • Product Name: Describes the item being sold (e.g., On-Ear Headphones).
  • Brand: The product's brand name, if applicable (e.g., JBL).
  • Model or Variant: Specific model numbers or variants (e.g., Tune 510BT).
  • Size, Color, and Quantity: Relevant attributes for products available in different options (e.g., Black).
  • Keywords: Search terms that enhance search visibility (e.g., Wireless).
  • Key Features: Notable product features or benefits that distinguish it from others (e.g., Purebass Sound).
Amazon titles play a pivotal role in providing essential information about your product, contributing to a positive user experience, and improving your item’s search visibility on Amazon. To optimize recognition by the Amazon A10 algorithm and secure a first-page ranking, titles should follow this suggested formula:

[Brand Name] [Color/Flavor/Variant] [Size/Quantity] [Keywords]

For example, 'JBL Tune 510BT: Wireless On-Ear Headphones with Purebass Sound - Black'.
However, titles may vary based on the specific product, such as those without a brand or size variations. It's also crucial to ensure that the title complies with Amazon's guidelines for length and formatting.

In the next section, we’ll review tips on how to improve item titles by following Amazon's guidelines, accompanied by examples of best practices.

Amazon's Title Guidelines: Dos and Don'ts

To help sellers maximize the effectiveness of their product titles, Amazon has developed a comprehensive set of guidelines and requirements. You can access these guidelines by navigating to Seller Central, where you'll find detailed information on how to craft titles that comply with Amazon's standards. In the following sections, we'll examine examples of product titles that both adhere to and violate Amazon's rules.

Dos: Best Practices for Optimizing Titles

There are three primary rules that can significantly enhance the performance of your products within their category:

1. Ensure that titles include descriptive information about the product.

Example: Instead of”Headphones”, use “Samsung Wired Headphones”

2. Use the correct title case, capitalizing the first letter of each word except for prepositions and articles (unless they're the first word).

Example: “Charlie and the Chocolate Factory” instead of “Charlie and the Chocolate Factory”.

3. Follow Amazon's recommendation for the character limit. It's advisable to keep titles to around 80 characters and avoid exceeding 200 characters. However, rules regarding title length can vary across different product categories. To adhere to these guidelines, consider the following strategies:

  • Use numerical values rather than spelled-out words.
  • Incorporate essential punctuation like hyphens, slashes, commas, ampersands, and periods.
  • Abbreviate measurements with standard units such as “cm”, “oz”, “in”, and “kg”. Example: “Harry Potter and the Philosopher's Stone (2nd Edition)” instead of “Harry Potter and the Philosopher's Stone, Second Edition”.

Don'ts: Common pitfalls to avoid

In order to write titles for your listing that are both catchy and easy to search, remember the following guidelines:

1. Don't use prohibited characters, as specified by Amazon: ~, !, *, $, ?, _, {, }, and more. Example: "Nutter Butter Cookies, 3 Packs!"

2. Don't use all capital letters. Example: "SAMSUNG EARBUDS"

3. Don't overload your title with excessive information. With a maximum limit of 200 characters, it's essential to refrain from:

  • Including your seller name in titles.
  • Using promotional language.

Example: "Hot Deal Iscream Oreo Cookies"

4. Don't write misleading information. Titles should represent the product and its features accurately to avoid disappointing customers and generating potentially negative reviews. For example, a title like "Apple iPhone X - Latest Model (2024 Edition)" misleads customers by implying that the product is newer than it actually is. Instead, you can write “Apple iPhone 15 Pro, 128GB, Sierra Blue - Unlocked (Renewed)”. In order to make the title clear, keep it short, use the brand name (Apple) with variation (iPhone15 Pro), and use product specifics: “128GB, Sierra Blue - Unlocked (Renewed)”.

5. Avoid Using Prohibited or Restricted Terms on Amazon. To safeguard customers and uphold a positive shopping environment, Amazon imposes restrictions on specific words in titles. Sellers face penalties for using this type of terminology, including:

  • Words associated with prescription drugs, such as “pesticide-free”.
  • Offensive or vulgar language.
  • Environmental claims for products lacking necessary documentation, such as “eco-friendly”.
  • Adult content.
  • Exaggerated statements, such as “cancer cure” or “best-selling”.
  • Trademark infringements.
Be sure to review Amazon’s list of banned words regularly, as it is updated annually and the rules may change over time. Understanding what these guidelines entail is crucial, and violating them can result in lower product rankings, reduced visibility, and ultimately, fewer sales. Persistent violations may even lead to removal of your product listing and potential suspension of your FBA account by Amazon.

Tips from Top Sellers

Now that we’ve outlined the rules for Amazon titles, let's hear some advice on creating winning titles from successful seven7-figure sellers. According to these experts, one crucial aspect of creating your title is the strategic use of keywords:
  • Identify the most relevant keywords for your product. For example, for a pencil, these could be “pencil sharpener” or “apple pencil”.
  • Incorporate these keywords into your title, ideally placing them near the beginning. For instance, “LED desk lamp”.
  • Avoid keyword stuffing and redundancies in your title, for example, “Headphones Earbuds”.
Crafting an Amazon product title while adhering to all the rules can be a time-consuming and detail-oriented endeavor. Using specialized tools that are tailored for this exact purpose can enhance efficiency and accuracy of your title.

Tools for Title Optimization

Optimizing your Amazon product title is crucial if you want to catch potential customers' attention and boost your product's visibility among search results. However, this is just one piece of the puzzle. To ensure that every aspect of your listing stands out, it's vital to work on all of the essential components together, including the bullet points and description.

Sellerhook and the AMZScout Listing Builder simplify this process by streamlining the creation of compelling, Amazon rule-compliant listings. These tools cover everything, from keyword usage to formatting, ultimately enhancing your product's visibility on Amazon. In the next section, we’ll delve into how they work.

Amazon Listing Optimization With Sellerhook

Sellerhook offers a convenient service to help sellers create Amazon listings for their products. This task is handled by a team of professionals, eliminating the need for you to conduct your own keyword research. That is especially beneficial for individuals who may be short on time or lack expertise in this area.

When you place an order with Sellerhook, a team of Amazon experts will create a professional listing using the latest keyword data to find the best terms for you, incorporating them into your content strategically. This service also includes creating a catchy title, brief description, and bullet points to maximize listing performance. To get this kind of assistance, follow these steps:

1. Place your order: Go to the Sellerhook website, select one or three product listing options. You need to confirm your order with the payment.

2. Complete the survey: In the survey, you need to fill in the following information:

  • Mention the Amazon marketplace.
  • Write the name of your product.
  • Specify if you already have a product listing on Amazon.
  • Outline your item listing’s details and features.
  • Provide a link to competitor listings.

3. Submit the form: Provide your email address so that Sellerhook’s experts can follow up with you.

4. Get your listing: This can take about 8-10 business days, at which point you’ll get your completed listing.

By following these steps, you will have SEO-friendly titles with a listing tailored to your specific requirements within just a few business days.
Receive Your Own Amazon Listing Optimization Report

Create Your Listing Titles with AMZScout’s Listing Builder

The AMZScout Listing Builder is a set of time-saving software for creating effective Amazon listings. This tool lets you copy keywords from competitors and avoid duplicates by removing used keywords from your keyword list. Plus, it offers guidelines to ensure compliance with Amazon's recommendations.
To create a listing with this tool, follow these tips.

1. Go to the AMZScout Listing Builder: Enter your email address (no credit card information is required) and start your free trial.

2.Click ‘Create Listing’: This will take you to the listing creation screen.

`3. Add keywords: You can input keywords manually or automatically extract them from your competitors' ASINs to populate your keyword list.

4. Create your listing: On the right side of the page, you’ll see a form where you’ll create your listing. Start with the title by adding the most relevant keywords(1-3), and making sure that the one that matches your item best is placed near the beginning of the title. Then create the five bulleted points for the listing and write the descriptionby using the keywords from the keyword groups. Verify which keywords have already been integrated into your listing. They will be crossed out from your keyword list.

5. Save your listing: Review all of the criteria for an ideal listing displayed on the left side of the page under the keyword list. You will see a green check mark, indicating that you have followed all of the recommendations. Then you can click the ‘Save Listing’ and download your listing.

By utilizing AMZScout’s Listing Builder tool’s easy-to-use interface, sellers can create effective Amazon listings that areSEO-optimized for both the titles and descriptions.


By keeping titles clear, descriptive, and keyword-rich, sellers can make their products stand out and attract more buyers. With all of your listing components fine-tuned properly, it becomes easier for customers to find your products, ultimately increasing your chances of making a sale. Take the next step towards success by using Sellerhook's service and receive a complete product listing created by professionals, and enhance your Amazon presence.

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